Communication: Public Relations

  • Virtue in Media: The Moral Psychology of Excellence in News and Public Relations book cover

    Virtue in Media

    The Moral Psychology of Excellence in News and Public Relations, 1st Edition

    By Patrick Lee Plaisance

    This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive…

    Paperback – 2014-07-25
    Routledge

  • Green Advertising and the Reluctant Consumer book cover

    Green Advertising and the Reluctant Consumer

    1st Edition

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the…

    Hardback – 2014-07-18
    Routledge

  • Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management book cover

    Public Relations Leaders as Sensemakers

    A Global Study of Leadership in Public Relations and Communication Management, 1st Edition

    Edited by Bruce K. Berger, Juan Meng

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500…

    Paperback – 2014-05-01
    Routledge

  • Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe book cover

    Branding Post-Communist Nations

    Marketizing National Identities in the “New” Europe, 1st Edition

    Edited by Nadia Kaneva

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of…

    Paperback – 2014-03-27
    Routledge
    Routledge Research in Cultural and Media Studies

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2014-02-18
    Routledge

  • Public Relations As Activism: Postmodern Approaches to Theory & Practice book cover

    Public Relations As Activism

    Postmodern Approaches to Theory & Practice, 1st Edition

    By Derina R. Holtzhausen

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations…

    Paperback – 2013-11-11
    Routledge
    Routledge Communication Series

  • Effective Risk Communication book cover

    Effective Risk Communication

    1st Edition

    Edited by Joseph Arvai, Louie Rivers III

    There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws…

    Paperback – 2013-08-13
    Routledge
    Earthscan Risk in Society

  • Ethical Issues in Communication Professions: New Agendas in Communication book cover

    Ethical Issues in Communication Professions

    New Agendas in Communication, 1st Edition

    Edited by Minette Drumwright

    Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological…

    Paperback – 2013-08-13
    Routledge
    New Agendas in Communication Series

  • Public Relations: The Basics book cover

    Public Relations: The Basics

    1st Edition

    By Ron Smith

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key…

    Paperback – 2013-08-06
    Routledge
    The Basics

  • Public Relations book cover

    Public Relations

    1st Edition

    Edited by Robert Heath

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature…

    Hardback – 2013-06-28
    Routledge
    Critical Concepts in Media and Cultural Studies

  • Strategic Public Relations Leadership book cover

    Strategic Public Relations Leadership

    1st Edition

    By Anne Gregory, Paul Willis

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a…

    Paperback – 2013-06-20
    Routledge

  • Brand Journalism book cover

    Brand Journalism

    1st Edition

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical…

    Paperback – 2013-06-17
    Routledge

8Series in Public Relations

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