Communication: Public Relations

  • Culture and Public Relations book cover

    Culture and Public Relations

    1st Edition

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the…

    Paperback – 2012-04-16
    Routledge
    Routledge Communication Series

  • The Alignment Factor: Leveraging the Power of Total Stakeholder Support book cover

    The Alignment Factor

    Leveraging the Power of Total Stakeholder Support, 1st Edition

    By Cees B.M. Van Riel

    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in…

    Paperback – 2012-03-27
    Routledge

  • The Crisis Manager: Facing Disasters, Conflicts, and Failures book cover

    The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto…

    Paperback – 2011-11-03
    Routledge
    Routledge Communication Series

  • Political Public Relations: Principles and Applications book cover

    Political Public Relations

    Principles and Applications, 1st Edition

    Edited by Jesper Stromback, Spiro Kiousis

    Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical…

    Paperback – 2011-03-28
    Routledge
    Routledge Communication Series

  • Public Relations, Society & Culture: Theoretical and Empirical Explorations book cover

    Public Relations, Society & Culture

    Theoretical and Empirical Explorations, 1st Edition

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be…

    Paperback – 2011-02-18
    Routledge

  • Crisis Communications Text and Student Workbook, Academic Package book cover

    Crisis Communications Text and Student Workbook, Academic Package

    1st Edition

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The…

    MPack – 2011-02-08
    Routledge

  • Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives book cover

    Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives, 1st Edition

    Edited by Nilanjana Bardhan, C. Kay Weaver

    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range…

    Paperback – 2010-12-20
    Routledge
    Routledge Communication Series

  • Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want book cover

    Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want, 1st Edition

    By Jarol B. Manheim

    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political…

    Paperback – 2010-12-08
    Routledge

  • Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets book cover

    Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets, 1st Edition

    Edited by Craig Carroll

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing…

    Paperback – 2010-07-23
    Routledge
    Routledge Communication Series

  • Handbook of Risk and Crisis Communication book cover

    Handbook of Risk and Crisis Communication

    1st Edition

    Edited by Robert L. Heath, H. Dan O'Hair

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,…

    Paperback – 2010-05-06
    Routledge
    Routledge Communication Series

  • Crisis Communication: Theory and Practice book cover

    Crisis Communication

    Theory and Practice, 1st Edition

    By Alan Jay Zaremba

    Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an…

    Paperback – 2010-03-15
    Routledge

  • Public Relations Writing Worktext: A Practical Guide for the Profession book cover

    Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in…

    Paperback – 2009-09-14
    Routledge

8Series in Public Relations

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