Communication: Public Relations

  • Public Relations: Competencies and Practice book cover

    Public Relations

    Competencies and Practice, 1st Edition

    Edited by Carolyn Mae Kim

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-02-20
    Routledge

  • How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable book cover

    How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change book cover

    The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • Protest Public Relations: Communicating dissent and activism book cover

    Protest Public Relations

    Communicating dissent and activism, 1st Edition

    Edited by Ana Adi

    Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature –…

    Hardback – 2018-11-09
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Media in War and Armed Conflict: Dynamics of Conflict News Production and Dissemination book cover

    Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination, 1st Edition

    Edited by Romy Fröhlich

    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

    Hardback – 2018-11-05
    Routledge
    Routledge Research in Communication Studies

  • Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity book cover

    Social Media, Organizational Identity and Public Relations

    The Challenge of Authenticity, 1st Edition

    By Amy Thurlow

    Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in…

    Hardback – 2018-11-05
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Ethical Practice of Social Media in Public Relations book cover

    Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • Climate Change Communication and the Internet book cover

    Climate Change Communication and the Internet

    1st Edition

    Edited by Nelya Koteyko, Brigitte Nerlich, Iina Hellsten

    The volume provides a timely, state of the art collection of studies examining climate change communication in the era of digital media. The chapters focus on a broad range of topics covering various aspects of both practice and research in climate change communication, ranging from the use of…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning: A Strategic Approach book cover

    Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment book cover

    Public Relations in Japan

    Evolution of Communication Management in a Culture of Lifetime Employment, 1st Edition

    Edited by Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe

    Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate.…

    Hardback – 2018-10-02
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Data-Driven Public Relations Research: 21st Century Practices and Applications book cover

    Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

8Series in Public Relations

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