E-books: Persuasion

  • Understanding Public Speaking: A Learner's Guide to Persuasive Oratory book cover

    Understanding Public Speaking

    A Learner's Guide to Persuasive Oratory, 1st Edition

    By Braj Mohan

    Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive discourse to…

    eBook – 2019-04-26
    Routledge India

  • The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition book cover

    The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition, 2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    eBook – 2018-10-10
    Routledge

  • Handbook of Attitudes, Volume 2: Applications: 2nd Edition book cover

    Handbook of Attitudes, Volume 2: Applications

    2nd Edition, 1st Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    eBook – 2018-10-10
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    eBook – 2018-10-09
    Routledge

  • The Psychology of Political Communicators: How Politicians, Culture, and the Media Construct and Shape Public Discourse book cover

    The Psychology of Political Communicators

    How Politicians, Culture, and the Media Construct and Shape Public Discourse, 1st Edition

    Edited by Ofer Feldman, Sonja Zmerli

    In this timely study, Ofer Feldman, Sonja Zmerli, and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Written for students and scholars alike, The Psychology of Political Communicators uses examples from the US, Europe, Asia, and the…

    eBook – 2018-09-24
    Routledge
    Routledge Studies in Political Psychology

  • Persuasive Communication: How Audiences Decide book cover

    Persuasive Communication

    How Audiences Decide, 2nd Edition

    By Richard O. Young

    This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young…

    eBook – 2016-07-15
    Routledge

  • Denying Death: An Interdisciplinary Approach to Terror Management Theory book cover

    Denying Death

    An Interdisciplinary Approach to Terror Management Theory, 1st Edition

    Edited by Lindsey A. Harvell, Gwendelyn S. Nisbett

    This volume is the first to showcase the interdisciplinary nature of Terror Management Theory, providing a detailed overview of how rich and diverse the field has become since the late 1980s, and where it is going in the future. It offers perspectives from psychology, political science,…

    eBook – 2016-02-19
    Routledge

  • Practical Business Negotiation book cover

    Practical Business Negotiation

    1st Edition

    By William W. Baber, Chavi C-Y Fletcher-Chen

    Practical Business Negotiation introduces university students to business negotiation as practiced in the globalized business world. There are no other textbooks that take on this topic in depth with non-native English speakers in mind. Current textbooks about negotiation tend to be dense,…

    eBook – 2015-04-24
    Routledge

  • Considering Pragma-Dialectics book cover

    Considering Pragma-Dialectics

    1st Edition

    Edited by Peter Houtlosser, Agnes van Rees

    Considering Pragma-Dialectics honors the monumental contributions of one of the foremost international figures in current argumentation scholarship: Frans van Eemeren. The volume presents the research efforts of his colleagues and addresses how their work relates to the pragma-dialectical theory of…

    eBook – 2014-04-04
    Routledge

  • How Audiences Decide: A Cognitive Approach to Business Communication book cover

    How Audiences Decide

    A Cognitive Approach to Business Communication, 1st Edition

    By Richard O. Young

    How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.   It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition,…

    eBook – 2011-03-01
    Routledge

8Series in Persuasion

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