E-books: Public Relations

  • New Media in Times of Crisis book cover

    New Media in Times of Crisis

    1st Edition

    Edited by Keri K. Stephens

    New Media in Times of Crisis provides an interdisciplinary look at research focused around how people organize during crises. Contributors examine the latest practices for communicating during crises, including evacuation practices, workplace safety challenges, crisis social media usage, and…

    eBook – 2019-05-02
    Routledge
    New Agendas in Communication Series

  • Understanding Public Speaking: A Learner's Guide to Persuasive Oratory book cover

    Understanding Public Speaking

    A Learner's Guide to Persuasive Oratory, 1st Edition

    By Braj Mohan

    Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive discourse to…

    eBook – 2019-04-26
    Routledge India

  • How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable book cover

    How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    eBook – 2019-01-15
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication book cover

    Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    eBook – 2018-10-09
    Routledge

  • Reputational Challenges in Sport: Theory and Application book cover

    Reputational Challenges in Sport

    Theory and Application, 1st Edition

    Edited by Andrew C. Billings, W. Timothy Coombs, Kenon A. Brown

    Issues of reputation management are negotiated in a wide array of contexts, yet arguably one of the most visible of these areas involves how such stories unfold within the sporting arena. Whether involving individual athletes, teams, organizations, leagues, or global entities, the process of…

    eBook – 2018-06-22
    Routledge

  • Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics book cover

    Intercultural Public Relations

    Theories for Managing Relationships and Conflicts with Strategic Publics, 1st Edition

    By Lan Ni, Qi Wang, Bey-Ling Sha

    Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.…

    eBook – 2018-06-12
    Routledge

  • Public Relations and Social Theory: Key Figures, Concepts and Developments book cover

    Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    eBook – 2018-04-17
    Routledge
    Routledge Communication Series

  • Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective book cover

    Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective, 1st Edition

    By Takashi Inoue

    Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in…

    eBook – 2018-04-09
    Routledge

  • Strategic Stakeholder Engagement book cover

    Strategic Stakeholder Engagement

    1st Edition

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    eBook – 2018-02-19
    Routledge

  • Crisis Communication: Case Studies and Lessons Learned from International Disasters book cover

    Crisis Communication

    Case Studies and Lessons Learned from International Disasters, 1st Edition

    By Kjell Brataas

    Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides…

    eBook – 2018-01-29
    Routledge

  • Evaluating Public Communication: Exploring New Models, Standards, and Best Practice book cover

    Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice, 1st Edition

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    eBook – 2017-09-05
    Routledge

  • Social Media and Crisis Communication book cover

    Social Media and Crisis Communication

    1st Edition

    Edited by Lucinda L. Austin, Yan Jin

    Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers…

    eBook – 2017-06-27
    Routledge

9Series in Public Relations

Product Search