E-books: Internet / Digital Marketing / e-Marketing

  • Brazilian Mobilities book cover

    Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of mobility studies developed in Brazil. It builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    eBook – 2020-02-17
    Routledge
    Changing Mobilities

  • GDPR: A Game of Snakes and Ladders: How Small Businesses Can Win at the Compliance Game book cover

    GDPR: A Game of Snakes and Ladders

    How Small Businesses Can Win at the Compliance Game, 1st Edition

    By Samantha Alford

    For many small businesses, organisations, clubs, artists, faith groups, voluntary organisations/charities and sole traders, applying the General Data Protection Regulation (GDPR) has been like playing a game of "Snakes and Ladders". As soon as you move along the board and climb a ladder, a snake…

    eBook – 2020-02-10
    Routledge

  • Digital Marketing Fundamentals: From Strategy to ROI book cover

    Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    eBook – 2019-11-04
    Routledge

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    eBook – 2019-10-08
    Routledge

  • Tourism, Hospitality and Digital Transformation: Strategic Management Aspects book cover

    Tourism, Hospitality and Digital Transformation

    Strategic Management Aspects, 1st Edition

    Edited by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

    Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It…

    eBook – 2019-10-08
    Routledge
    Innovation and Technology Horizons

  • Consumer Behaviour and Analytics book cover

    Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    eBook – 2019-08-13
    Routledge

  • Customer Relationship Management: Concepts and Technologies book cover

    Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    eBook – 2019-04-24
    Routledge

  • M-Commerce: Experiencing the Phygital Retail book cover

    M-Commerce

    Experiencing the Phygital Retail, 1st Edition

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    eBook – 2019-03-04
    Apple Academic Press

  • Digital Entrepreneurship book cover

    Digital Entrepreneurship

    1st Edition

    By Jonathan P. Allen

    Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning…

    eBook – 2019-02-11
    Routledge

  • Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World. book cover

    Get Fit for Digital Business

    A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World., 1st Edition

    By Rob Laurens

    Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will…

    eBook – 2019-02-08
    Routledge

  • GDPR: How To Achieve and Maintain Compliance book cover

    GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    eBook – 2019-01-10
    Routledge

  • Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour book cover

    Marketing and Mobile Financial Services

    A Global Perspective on Digital Banking Consumer Behaviour, 1st Edition

    Edited by Aijaz A. Shaikh, Heikki Karjaluoto

    Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and…

    eBook – 2018-12-21
    Routledge
    Routledge Studies in Marketing

1Series in Internet / Digital Marketing / e-Marketing

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