E-books: Internet / Digital Marketing / e-Marketing

  • Customer Relationship Management: Concepts and Technologies book cover

    Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    eBook – 2019-04-24
    Routledge

  • E-marketing book cover

    E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    eBook – 2018-10-08
    Routledge

  • Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data book cover

    Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data, 1st Edition

    By Sam Knowles

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted…

    eBook – 2018-03-19
    Routledge

  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing book cover

    Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    eBook – 2017-03-31
    Routledge

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    eBook – 2014-10-17
    Routledge

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