E-books: Internet / Digital Marketing / e-Marketing

  • Digital Marketing Fundamentals: From Strategy to ROI book cover

    Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    eBook – 2019-11-04
    Routledge

  • Consumer Behaviour and Analytics book cover

    Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    eBook – 2019-08-13
    Routledge

  • Customer Relationship Management: Concepts and Technologies book cover

    Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    eBook – 2019-04-24
    Routledge

  • M-Commerce: Experiencing the Phygital Retail book cover

    M-Commerce

    Experiencing the Phygital Retail, 1st Edition

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    eBook – 2019-03-04
    Apple Academic Press

  • Digital Entrepreneurship book cover

    Digital Entrepreneurship

    1st Edition

    By Jonathan P. Allen

    Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning…

    eBook – 2019-02-11
    Routledge

  • E-marketing book cover

    E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    eBook – 2018-10-08
    Routledge

  • Digital Marketing: A Practical Approach book cover

    Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online…

    eBook – 2018-02-02
    Routledge

  • Digital Analytics for Marketing book cover

    Digital Analytics for Marketing

    1st Edition

    By Marshall Sponder, Gohar F. Khan

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing…

    eBook – 2017-10-05
    Routledge

  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing book cover

    Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    eBook – 2017-03-31
    Routledge

  • Social Media in Sport Marketing book cover

    Social Media in Sport Marketing

    1st Edition

    By Timothy Newman, Jason Peck, Brendan Wilhide

    From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize…

    eBook – 2017-01-08
    Routledge

  • Internet Retailing and Future Perspectives book cover

    Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    eBook – 2016-12-08
    Routledge

  • Digital and Social Media Marketing: A Results-Driven Approach book cover

    Digital and Social Media Marketing

    A Results-Driven Approach, 1st Edition

    Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been…

    eBook – 2016-11-18
    Routledge

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