E-books: Internet / Digital Marketing / e-Marketing

  • GDPR: A Game of Snakes and Ladders: How Small Businesses Can Win at the Compliance Game book cover

    GDPR: A Game of Snakes and Ladders

    How Small Businesses Can Win at the Compliance Game, 1st Edition

    By Samantha Alford

    For many small businesses, organisations, clubs, artists, faith groups, voluntary organisations/charities and sole traders, applying the General Data Protection Regulation (GDPR) has been like playing a game of "Snakes and Ladders". As soon as you move along the board and climb a ladder, a snake…

    eBook – 2020-02-10
    Routledge

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    eBook – 2019-10-08
    Routledge

  • Tourism, Hospitality and Digital Transformation: Strategic Management Aspects book cover

    Tourism, Hospitality and Digital Transformation

    Strategic Management Aspects, 1st Edition

    Edited by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

    Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It…

    eBook – 2019-10-08
    Routledge
    Innovation and Technology Horizons

  • Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World. book cover

    Get Fit for Digital Business

    A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World., 1st Edition

    By Rob Laurens

    Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will…

    eBook – 2019-02-08
    Routledge

  • GDPR: How To Achieve and Maintain Compliance book cover

    GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    eBook – 2019-01-10
    Routledge

  • Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches book cover

    Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    eBook – 2018-12-07
    Routledge

  • Promotional Marketing book cover

    Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    eBook – 2018-05-15
    Routledge

  • Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data book cover

    Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data, 1st Edition

    By Sam Knowles

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted…

    eBook – 2018-03-19
    Routledge

  • The Journey to a Personal Brand book cover

    The Journey to a Personal Brand

    1st Edition

    By Douglas Commaille

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life –…

    eBook – 2017-12-12
    Routledge

  • Young Consumer Behaviour: A Research Companion book cover

    Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    eBook – 2017-11-22
    Routledge

  • Transforming Organizations for the Subscription Economy: Starting from Scratch book cover

    Transforming Organizations for the Subscription Economy

    Starting from Scratch, 1st Edition

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    eBook – 2017-08-18
    Routledge

  • Contemporary Issues in Social Media Marketing book cover

    Contemporary Issues in Social Media Marketing

    1st Edition

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    eBook – 2017-07-28
    Routledge

1Series in Internet / Digital Marketing / e-Marketing

Product Search