E-books: Marketing Management

  • The Strategy and Tactics of Pricing: A Guide to Growing More Profitably book cover

    The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    eBook – 2017-11-20
    Routledge

  • Marketing in the Boardroom: Winning the Hearts and Minds of the Board book cover

    Marketing in the Boardroom

    Winning the Hearts and Minds of the Board, 1st Edition

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    eBook – 2017-04-07
    Routledge

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    eBook – 2014-10-17
    Routledge

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

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