E-books: Public Relations

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…

    eBook – 2019-08-07
    Routledge

  • Transformative Propaganda: Opening the Archives of the British Safety Council book cover

    Transformative Propaganda

    Opening the Archives of the British Safety Council, 1st Edition

    By Mike Esbester

    What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its charismatic founder and leader for nearly 40 years, created the British Safety Council to bring about…

    eBook – 2018-11-13
    Routledge

  • Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data book cover

    Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data, 1st Edition

    By Sam Knowles

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted…

    eBook – 2018-03-19
    Routledge

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    eBook – 2017-11-28
    Routledge

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    eBook – 2017-05-18
    Routledge

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    eBook – 2016-08-05
    Routledge
    Routledge Communication Series

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    eBook – 2015-02-20
    Routledge
    Routledge Communication Series

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    eBook – 2014-10-17
    Routledge

8Series in Public Relations

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