E-books: Relationship Marketing

  • Macro-Social Marketing Insights: Systems Thinking for Wicked Problems book cover

    Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems, 1st Edition

    Edited by Ann-Marie Kennedy

    Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

    eBook – 2019-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Relationship Marketing in the Digital Age book cover

    Relationship Marketing in the Digital Age

    1st Edition

    By Robert W. Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    eBook – 2019-01-15
    Routledge
    Routledge Studies in Marketing

  • Gifts, Romance, and Consumer Culture book cover

    Gifts, Romance, and Consumer Culture

    1st Edition

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    eBook – 2018-09-05
    Routledge
    Routledge Interpretive Marketing Research

  • Public Relations and the Corporate Persona: The Rise of the Affinitive Organization book cover

    Public Relations and the Corporate Persona

    The Rise of the Affinitive Organization, 1st Edition

    By Burton Saint John III

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…

    eBook – 2017-07-20
    Routledge
    Routledge New Directions in PR & Communication Research

  • Sensory Marketing: Theoretical and Empirical Grounds book cover

    Sensory Marketing

    Theoretical and Empirical Grounds, 1st Edition

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    eBook – 2015-10-08
    Routledge
    Routledge Interpretive Marketing Research

  • Organizational Reputation in the Public Sector book cover

    Organizational Reputation in the Public Sector

    1st Edition

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    eBook – 2014-10-30
    Routledge
    Routledge Critical Studies in Public Management

  • Marketing the Group Practice: Practical Methods for the Health Care Practitioner book cover

    Marketing the Group Practice

    Practical Methods for the Health Care Practitioner, 1st Edition

    By William Winston

    A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.…

    eBook – 2014-07-10
    Routledge

  • Alignment: A Provider's Guide to Managing the Practice of Health Care book cover

    Alignment

    A Provider's Guide to Managing the Practice of Health Care, 1st Edition

    By William Winston, Paul A Sommers

    Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to…

    eBook – 2013-11-26
    Routledge

  • Consumer Satisfaction in Medical Practice book cover

    Consumer Satisfaction in Medical Practice

    1st Edition

    By William Winston, Paul A Sommers

    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent…

    eBook – 2013-08-21
    Routledge

  • Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century book cover

    Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century, 1st Edition

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    eBook – 2013-07-24
    Routledge
    Routledge Interpretive Marketing Research

  • Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector book cover

    Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector, 1st Edition

    By Aino Halinen

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.…

    eBook – 2012-11-12
    Routledge
    Routledge Advances in Management and Business Studies

  • The Customer Century: Lessons from World Class Companies in Integrated Communications book cover

    The Customer Century

    Lessons from World Class Companies in Integrated Communications, 1st Edition

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    eBook – 2012-11-12
    Routledge

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