E-books: Retail Marketing

  • Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry book cover

    Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    eBook – 2019-11-14
    Routledge

  • Retail Marketing book cover

    Retail Marketing

    1st Edition

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside…

    eBook – 2019-11-11
    Routledge

  • Marketing Channel Strategy: An Omni-Channel Approach book cover

    Marketing Channel Strategy

    An Omni-Channel Approach, 9th Edition

    By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage…

    eBook – 2019-07-11
    Routledge

  • The Psychology of Fashion book cover

    The Psychology of Fashion

    1st Edition

    By Carolyn Mair

    The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact…

    eBook – 2018-04-09
    Routledge
    The Psychology of Everything

  • Design Management: Organisation and Marketing Perspectives book cover

    Design Management

    Organisation and Marketing Perspectives, 1st Edition

    By Sotiris T. Lalaounis

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers…

    eBook – 2017-09-22
    Routledge

  • Internet Retailing and Future Perspectives book cover

    Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    eBook – 2016-12-08
    Routledge

  • Principles of Retailing book cover

    Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely…

    eBook – 2015-04-24
    Routledge

  • Retail Product Management: Buying and merchandising book cover

    Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the…

    eBook – 2014-08-21
    Routledge

  • Retail Strategy book cover

    Retail Strategy

    1st Edition

    By Christine Cuthbertson

    Edited by Dr Jonathan Reynolds

    The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert…

    eBook – 2007-07-11
    Routledge

  • International Retail Marketing book cover

    International Retail Marketing

    1st Edition

    By Christopher Moore, Margaret Bruce, Grete Birtwistle

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and…

    eBook – 2007-03-30
    Routledge

  • Strategic Issues in International Retailing book cover

    Strategic Issues in International Retailing

    1st Edition

    Edited by John Dawson, Roy Larke, Masao Mukoyama

    This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers,…

    eBook – 2006-08-21
    Routledge

2Series in Retail Marketing

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