E-books: Retail Marketing

  • Strategic Marketing for High Technology Products: An Integrated Approach book cover

    Strategic Marketing for High Technology Products

    An Integrated Approach, 1st Edition

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    eBook – 2018-05-08
    Routledge Studies in Innovation, Organizations and Technology

  • The Psychology of Fashion book cover

    The Psychology of Fashion

    1st Edition

    By Carolyn Mair

    The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact…

    eBook – 2018-04-09
    The Psychology of Everything

  • Understanding the Marketing Exceptionality of Prestige Perfumes book cover

    Understanding the Marketing Exceptionality of Prestige Perfumes

    1st Edition

    By Nithda Horoszko, David Moskowitz, Howard Moskowitz

    Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive…

    eBook – 2018-03-28

  • Digital Channels and Social Media Management in Luxury Markets book cover

    Digital Channels and Social Media Management in Luxury Markets

    1st Edition

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    eBook – 2017-11-23
    Routledge-Giappichelli Studies in Business and Management

  • Young Consumer Behaviour: A Research Companion book cover

    Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    eBook – 2017-11-22

  • Design Management: Organisation and Marketing Perspectives book cover

    Design Management

    Organisation and Marketing Perspectives, 1st Edition

    By Sotiris T. Lalaounis

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers…

    eBook – 2017-09-22

  • Transforming Organizations for the Subscription Economy: Starting from Scratch book cover

    Transforming Organizations for the Subscription Economy

    Starting from Scratch, 1st Edition

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    eBook – 2017-08-18

  • Digitalizing Consumption: How devices shape consumer culture book cover

    Digitalizing Consumption

    How devices shape consumer culture, 1st Edition

    Edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices…

    eBook – 2017-07-14
    Routledge Interpretive Marketing Research

  • Routledge Handbook on Consumption book cover

    Routledge Handbook on Consumption

    1st Edition

    Edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger

    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for…

    eBook – 2017-02-10
    Routledge International Handbooks

  • Internet Retailing and Future Perspectives book cover

    Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    eBook – 2016-12-08

  • Brand Meaning: Meaning, Myth and Mystique in Today’s Brands book cover

    Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    eBook – 2015-12-07

  • Retail and the Artifice of Social Change book cover

    Retail and the Artifice of Social Change

    1st Edition

    By Steven Miles

    In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience.…

    eBook – 2015-11-06
    Routledge Advances in Sociology

2Series in Retail Marketing

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