E-books: Retail Marketing

  • On The Origins of Self-Service book cover

    On The Origins of Self-Service

    1st Edition

    By Franck Cochoy

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the…

    eBook – 2015-07-24
    Routledge Studies in the History of Marketing

  • Principles of Retailing book cover

    Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely…

    eBook – 2015-04-24

  • The Routledge Companion to Financial Services Marketing book cover

    The Routledge Companion to Financial Services Marketing

    1st Edition

    Edited by Tina Harrison, Hooman Estelami

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the…

    eBook – 2014-12-05
    Routledge Companions in Business, Management and Accounting

  • Retailing in Emerging Markets: A policy and strategy perspective book cover

    Retailing in Emerging Markets

    A policy and strategy perspective, 1st Edition

    Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in…

    eBook – 2014-09-25
    Routledge Studies in International Business and the World Economy

  • Retail Product Management: Buying and merchandising book cover

    Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the…

    eBook – 2014-08-21

  • The New Psychology of Money book cover

    The New Psychology of Money

    1st Edition

    By Adrian Furnham

    The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms. Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the…

    eBook – 2014-05-09

  • The ROI of Pricing: Measuring the Impact and Making the Business Case book cover

    The ROI of Pricing

    Measuring the Impact and Making the Business Case, 1st Edition

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,…

    eBook – 2014-01-24

  • Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice book cover

    Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice, 1st Edition

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior…

    eBook – 2014-01-21

  • The Changing Face of Retailing in the Asia Pacific book cover

    The Changing Face of Retailing in the Asia Pacific

    1st Edition

    Edited by Elizabeth Howard

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and…

    eBook – 2013-10-18

  • Global Strategies in Retailing: Asian and European Experiences book cover

    Global Strategies in Retailing

    Asian and European Experiences, 1st Edition

    Edited by John Dawson, Masao Mukoyama

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers…

    eBook – 2013-10-08
    Routledge Studies in International Business and the World Economy

  • Multicultural Perspectives in Customer Behaviour book cover

    Multicultural Perspectives in Customer Behaviour

    1st Edition

    Edited by Maria G. Piacentini, Charles C. Cui

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important…

    eBook – 2013-09-13
    Key Issues in Marketing Management

  • Pioneers in Marketing: A Collection of Biographical Essays book cover

    Pioneers in Marketing

    A Collection of Biographical Essays, 1st Edition

    By D.G. Brian Jones

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in…

    eBook – 2011-12-21
    Routledge Advances in Management and Business Studies

2Series in Retail Marketing

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