E-books: Services Marketing

  • Market Assessment with OR Applications book cover

    Market Assessment with OR Applications

    1st Edition

    By Adarsh Anand, Deepti Aggrawal, Mohini Agarwal

    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of…

    eBook – 2019-12-06
    CRC Press
    Mathematical Engineering, Manufacturing, and Management Sciences

  • Hospitality Experience book cover

    Hospitality Experience

    1st Edition

    By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme

    Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook…

    eBook – 2019-11-12
    Routledge

  • Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag book cover

    Hospitality Sales and Marketing

    An Evolutionary Journey with Howard Feiertag, 1st Edition

    By Howard Feiertag

    Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers…

    eBook – 2019-08-15
    Apple Academic Press

  • Researching Marketing Decisions: The Indian Context book cover

    Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    eBook – 2019-04-24
    Routledge India

  • International Sport Marketing: Issues and Practice book cover

    International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    eBook – 2019-04-05
    Routledge
    Routledge Research in Sport Business and Management

  • Asian Dimensions of Services Marketing book cover

    Asian Dimensions of Services Marketing

    1st Edition

    By Esther Tang, Ricky Chan, Susan Tai

    Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian…

    eBook – 2018-10-24
    Routledge

  • Promotional Marketing book cover

    Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    eBook – 2018-05-15
    Routledge

  • Strategic Marketing for High Technology Products: An Integrated Approach book cover

    Strategic Marketing for High Technology Products

    An Integrated Approach, 1st Edition

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    eBook – 2018-05-08
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory book cover

    Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    eBook – 2018-02-05
    Routledge

  • Advanced Theory and Practice in Sport Marketing book cover

    Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    eBook – 2017-12-18
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets book cover

    Digital Channels and Social Media Management in Luxury Markets

    1st Edition

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    eBook – 2017-11-23
    Routledge
    Routledge-Giappichelli Studies in Business and Management

  • Young Consumer Behaviour: A Research Companion book cover

    Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    eBook – 2017-11-22
    Routledge

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