E-books: Services Marketing

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

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