E-books: Brand Management

  • Marketing in the Boardroom: Winning the Hearts and Minds of the Board book cover

    Marketing in the Boardroom

    Winning the Hearts and Minds of the Board, 1st Edition

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    eBook – 2017-04-07
    Routledge

5Series in Brand Management

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