E-books: Marketing

  • Place Branding: Connecting Tourist Experiences to Places book cover

    Place Branding

    Connecting Tourist Experiences to Places, 1st Edition

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place…

    eBook – 2019-11-28
    Routledge

  • An Introduction to Applied Semiotics: Tools for Text and Image Analysis book cover

    An Introduction to Applied Semiotics

    Tools for Text and Image Analysis, 1st Edition

    By Louis Hébert

    An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools…

    eBook – 2019-11-28
    Routledge

  • Warranty Cost Analysis book cover

    Warranty Cost Analysis

    1st Edition

    Edited by Wallace Blischke

    Considers cost and optimization problems from the manufacturer's and the buyer's points of view. The work discusses a variety of warranty policies and the mathematical models for the analysis of related engineering and management issues. All standard consumer product warranties are covered.…

    eBook – 2019-11-28
    CRC Press

  • Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts book cover

    Strategic Service Management

    A Guide into 20 Different Models, Theories and Concepts, 1st Edition

    By Bettie M.J. Goud, Aart P.J. Goud

    Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well…

    eBook – 2019-11-22
    Routledge

  • Value in Marketing: Retrospective and Perspective Stance book cover

    Value in Marketing

    Retrospective and Perspective Stance, 1st Edition

    Edited by Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value…

    eBook – 2019-11-21
    Routledge
    Routledge Frontiers in the Development of International Business, Management and Marketing

  • Stakeholder Engagement and Sustainability book cover

    Stakeholder Engagement and Sustainability

    1st Edition

    Edited by S.M.Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Antonino Galati

    This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and…

    eBook – 2019-11-20
    Routledge
    The Annals of Business Research

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    eBook – 2019-11-19
    Routledge

  • Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry book cover

    Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    eBook – 2019-11-14
    Routledge

  • Becoming a Consumer Psychologist book cover

    Becoming a Consumer Psychologist

    1st Edition

    By Ashwani Monga, Rajesh Bagchi

    Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the…

    eBook – 2019-11-13
    Routledge

  • Hospitality Experience book cover

    Hospitality Experience

    1st Edition

    By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme

    Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook…

    eBook – 2019-11-12
    Routledge

  • Retail Marketing book cover

    Retail Marketing

    1st Edition

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside…

    eBook – 2019-11-11
    Routledge

  • Teaching Public Relations: Principles and Practices for Effective Learning book cover

    Teaching Public Relations

    Principles and Practices for Effective Learning, 1st Edition

    By Peter M. Smudde

    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about…

    eBook – 2019-11-07
    Routledge

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