E-books: Marketing

  • Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing book cover

    Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    eBook – 2017-03-31
    Routledge

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    eBook – 2016-08-05
    Routledge
    Routledge Communication Series

  • Sales Force Management: Leadership, Innovation, Technology book cover

    Sales Force Management

    Leadership, Innovation, Technology, 12th Edition

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on…

    eBook – 2016-04-14
    Routledge

  • Global Marketing book cover

    Global Marketing

    4th Edition

    By Kate Gillespie

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global…

    eBook – 2015-07-03
    Routledge

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    eBook – 2015-02-20
    Routledge
    Routledge Communication Series

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    eBook – 2014-10-17
    Routledge

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

  • Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics book cover

    Real Estate Marketing

    Strategy, Personal Selling, Negotiation, Management, and Ethics, 1st Edition

    By M. Joseph Sirgy

    Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this…

    eBook – 2014-05-09
    Routledge

  • Hospitality Marketing book cover

    Hospitality Marketing

    1st Edition

    By Neil Wearne, Alison Morrison

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on…

    eBook – 2013-01-11
    Routledge

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