E-books: Marketing

  • Cool Nations: Media and the Social Imaginary of the Branded Country book cover

    Cool Nations

    Media and the Social Imaginary of the Branded Country, 1st Edition

    By Katja Valaskivi

    Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some…

    eBook – 2016-04-14
    Routledge
    Routledge Advances in Sociology

  • Ethics and Morality in Consumption: Interdisciplinary Perspectives book cover

    Ethics and Morality in Consumption

    Interdisciplinary Perspectives, 1st Edition

    Edited by Deirdre Shaw, Michal Carrington, Andreas Chatzidakis

    Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices.…

    eBook – 2016-04-14
    Routledge
    Routledge Studies in Business Ethics

  • Relational Political Marketing in Party-Centred Democracies: Because We Deserve It book cover

    Relational Political Marketing in Party-Centred Democracies

    Because We Deserve It, 1st Edition

    By Helene P.M. Johansen

    This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in…

    eBook – 2016-04-08
    Routledge

  • Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases book cover

    Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases, 1st Edition

    By Evangelos Christou

    Edited by Marianna Sigala

    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and…

    eBook – 2016-04-01
    Routledge
    New Directions in Tourism Analysis

  • The Practice of the Meal: Food, Families and the Market Place book cover

    The Practice of the Meal

    Food, Families and the Market Place, 1st Edition

    Edited by Benedetta Cappellini, David Marshall, Elizabeth Parsons

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation,…

    eBook – 2016-03-31
    Routledge
    Routledge Interpretive Marketing Research

  • Airline Marketing and Management book cover

    Airline Marketing and Management

    7th Edition

    By Stephen Shaw, Stephen Shaw

    Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh…

    eBook – 2016-03-23
    Routledge

  • Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement book cover

    Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement, 1st Edition

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    eBook – 2016-03-10
    Routledge
    Routledge New Directions in PR & Communication Research

  • Archipelago Tourism: Policies and Practices book cover

    Archipelago Tourism

    Policies and Practices, 1st Edition

    Edited by Godfrey Baldacchino

    Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The…

    eBook – 2016-03-09
    Routledge
    New Directions in Tourism Analysis

  • Addiction as Consumer Choice: Exploring the Cognitive Dimension book cover

    Addiction as Consumer Choice

    Exploring the Cognitive Dimension, 1st Edition

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    eBook – 2016-02-12
    Routledge
    Routledge Studies in Marketing

  • Public Relations and the Public Interest book cover

    Public Relations and the Public Interest

    1st Edition

    By Jane Johnston

    In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,…

    eBook – 2016-02-12
    Routledge
    Routledge Research in Public Relations

  • Islam, Marketing and Consumption: Critical Perspectives on the Intersections book cover

    Islam, Marketing and Consumption

    Critical Perspectives on the Intersections, 1st Edition

    Edited by Aliakbar Jafari, Özlem Sandikci

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted…

    eBook – 2016-01-13
    Routledge
    Routledge Studies in Critical Marketing

  • Death in a Consumer Culture book cover

    Death in a Consumer Culture

    1st Edition

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    eBook – 2015-12-22
    Routledge
    Routledge Interpretive Marketing Research

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