E-books: Marketing

  • On The Origins of Self-Service book cover

    On The Origins of Self-Service

    1st Edition

    By Franck Cochoy

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the…

    eBook – 2015-07-24
    Routledge
    Routledge Studies in the History of Marketing

  • Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry book cover

    Challenging Corporate Social Responsibility

    Lessons for public relations from the casino industry, 1st Edition

    By Jessalynn R. Strauss

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting…

    eBook – 2015-05-01
    Routledge
    Routledge New Directions in PR & Communication Research

  • Promoting Sustainable Living: Sustainability as an Object of Desire book cover

    Promoting Sustainable Living

    Sustainability as an Object of Desire, 1st Edition

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards…

    eBook – 2015-05-01
    Routledge
    Routledge Studies in Sustainability

  • Media Consumption in Malaysia: A Hermeneutics of Human Behaviour book cover

    Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour, 1st Edition

    By Tony Wilson

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian…

    eBook – 2015-01-09
    Routledge
    Routledge Contemporary Southeast Asia Series

  • Political Reputation Management: The Strategy Myth book cover

    Political Reputation Management

    The Strategy Myth, 1st Edition

    By Christian Schnee

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften…

    eBook – 2014-12-17
    Routledge
    Routledge New Directions in PR & Communication Research

  • Ethnic Marketing: Culturally sensitive theory and practice book cover

    Ethnic Marketing

    Culturally sensitive theory and practice, 1st Edition

    By Guilherme Pires, John Stanton

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture,…

    eBook – 2014-12-05
    Routledge

  • Public Relations in the Nonprofit Sector: Theory and Practice book cover

    Public Relations in the Nonprofit Sector

    Theory and Practice, 1st Edition

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    eBook – 2014-12-05
    Routledge
    Routledge Research in Public Relations

  • Analyzing Music in Advertising: Television Commercials and Consumer Choice book cover

    Analyzing Music in Advertising

    Television Commercials and Consumer Choice, 1st Edition

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    eBook – 2014-11-27
    Routledge
    Routledge Interpretive Marketing Research

  • Brands: Interdisciplinary Perspectives book cover

    Brands

    Interdisciplinary Perspectives, 1st Edition

    Edited by Jonathan E. Schroeder

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and…

    eBook – 2014-11-27
    Routledge
    Routledge Interpretive Marketing Research

  • The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea book cover

    The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea, 1st Edition

    By Robert E. Brown

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between…

    eBook – 2014-10-30
    Routledge
    Routledge New Directions in PR & Communication Research

  • Organizational Reputation in the Public Sector book cover

    Organizational Reputation in the Public Sector

    1st Edition

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    eBook – 2014-10-30
    Routledge
    Routledge Critical Studies in Public Management

  • Power, Diversity and Public Relations book cover

    Power, Diversity and Public Relations

    1st Edition

    By Lee Edwards

    Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed…

    eBook – 2014-09-25
    Routledge
    Routledge New Directions in PR & Communication Research

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