E-books: Marketing

  • Marketing Technologies: Corporate Cultures and Technological Change book cover

    Marketing Technologies

    Corporate Cultures and Technological Change, 1st Edition

    By Elena Simakova

    Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these…

    eBook – 2013-05-07
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Handbook of Organizational Performance: Behavior Analysis and Management book cover

    Handbook of Organizational Performance

    Behavior Analysis and Management, 1st Edition

    By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

    Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic principles of industrial/organizational psychology you will find in The Handbook of Organizational…

    eBook – 2013-04-03
    Routledge

  • Green Marketing in a Unified Europe book cover

    Green Marketing in a Unified Europe

    1st Edition

    By Alma T Mintu-Wimsatt, Hector R Lozada

    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies…

    eBook – 2013-04-03
    Routledge

  • Ambush Marketing in Sports book cover

    Ambush Marketing in Sports

    1st Edition

    By Gerd Nufer

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with…

    eBook – 2013-03-20
    Routledge
    Routledge Sports Marketing Series

  • Commemorative Events: Memory, Identities, Conflict book cover

    Commemorative Events

    Memory, Identities, Conflict, 1st Edition

    By Warwick Frost, Jennifer Laing

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however…

    eBook – 2013-03-12
    Routledge
    Routledge Advances in Event Research Series

  • Public Relations, Activism, and Social Change: Speaking Up book cover

    Public Relations, Activism, and Social Change

    Speaking Up, 1st Edition

    By Kristin Demetrious

    Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and…

    eBook – 2013-03-05
    Routledge
    Routledge Research in Public Relations

  • European Works Councils: Pessimism of the Intellect Optimism of the Will? book cover

    European Works Councils

    Pessimism of the Intellect Optimism of the Will?, 1st Edition

    Edited by Ian Fitzgerald, John Stirling

    This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements, Employers' strategies for managing European Works Councils in practice and trade union strategies…

    eBook – 2013-02-01
    Routledge
    Routledge Research in Employment Relations

  • Contextual Management: A Global Perspective book cover

    Contextual Management

    A Global Perspective, 1st Edition

    By Erdener Kaynak, Raghbir S Basi

    Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others…

    eBook – 2013-02-01
    Routledge

  • A Handbook of Dispute Resolution: ADR in Action book cover

    A Handbook of Dispute Resolution

    ADR in Action, 1st Edition

    Edited by Karl J Mackie, Karl Mackie

    A Handbook of Dispute Resolution examines the theoretical and practical developments that are transforming the practice of lawyers and other professionals engaged in settling disputes, grievance-handling and litigation. The book explains what distinguishes ADR from other forms of dispute resolution…

    eBook – 2013-01-11
    Routledge

  • Ordinary Consumption book cover

    Ordinary Consumption

    1st Edition

    Edited by Jukka Groncow, Alan Warde

    First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.…

    eBook – 2013-01-11
    Routledge
    Studies in Consumption and Markets

  • Systems of Innovation: Technologies, Institutions and Organizations book cover

    Systems of Innovation

    Technologies, Institutions and Organizations, 1st Edition

    Edited by Charles Edquist

    The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts…

    eBook – 2013-01-11
    Routledge

  • Managing Sales Professionals: The Reality of Profitability book cover

    Managing Sales Professionals

    The Reality of Profitability, 1st Edition

    By William Winston, Joseph P Vaccaro

    This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an…

    eBook – 2013-01-11
    Routledge

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