E-books: Marketing

  • Unionization and Union Leadership: The Road Haulage Industry book cover

    Unionization and Union Leadership

    The Road Haulage Industry, 1st Edition

    By Paul Smith

    First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.…

    eBook – 2013-01-11
    Routledge
    Routledge Studies in Employment and Work Relations in Context

  • Marketing Management in Asia. book cover

    Marketing Management in Asia.

    1st Edition

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’…

    eBook – 2013-01-04
    Routledge
    Routledge Studies in International Business and the World Economy

  • Consumers and Individuals in China: Standing Out, Fitting In book cover

    Consumers and Individuals in China

    Standing Out, Fitting In, 1st Edition

    By Michael B. Griffiths

    Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real" individuals,…

    eBook – 2013-01-03
    Routledge
    Chinese Worlds

  • Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector book cover

    Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector, 1st Edition

    By Aino Halinen

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.…

    eBook – 2012-11-12
    Routledge
    Routledge Advances in Management and Business Studies

  • The Customer Century: Lessons from World Class Companies in Integrated Communications book cover

    The Customer Century

    Lessons from World Class Companies in Integrated Communications, 1st Edition

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    eBook – 2012-11-12
    Routledge

  • How To Write a Marketing Plan for Health Care Organizations book cover

    How To Write a Marketing Plan for Health Care Organizations

    1st Edition

    By William Winston

    A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed…

    eBook – 2012-11-12
    Routledge

  • Industrial Products: A Guide to the International Marketing Economics Model book cover

    Industrial Products

    A Guide to the International Marketing Economics Model, 1st Edition

    By Erdener Kaynak, Hans Jansson

    Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing…

    eBook – 2012-11-12
    Routledge

  • Global Perspectives in Cross-Cultural and Cross-National Consumer Research book cover

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research

    1st Edition

    By Erdener Kaynak, Lalita Manrai

    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as…

    eBook – 2012-11-12
    Routledge

  • Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing book cover

    Professional Practice in Health Care Marketing

    Proceedings of the American College of Healthcare Marketing, 1st Edition

    By William Winston

    This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.…

    eBook – 2012-11-12
    Routledge

  • Consumption and Spirituality book cover

    Consumption and Spirituality

    1st Edition

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together…

    eBook – 2012-10-12
    Routledge
    Routledge Interpretive Marketing Research

  • Market Evolution in Developing Countries: The Unfolding of the Indian Market book cover

    Market Evolution in Developing Countries

    The Unfolding of the Indian Market, 1st Edition

    By Erdener Kaynak, Subhash C Jain

    Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing…

    eBook – 2012-10-12
    Routledge

  • Church and Ministry Strategic Planning: From Concept to Success book cover

    Church and Ministry Strategic Planning

    From Concept to Success, 1st Edition

    By William Winston, Robert E Stevens, David L Loudon, R Henry Migliore

    Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or…

    eBook – 2012-10-12
    Routledge

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