E-books: Marketing

  • The Public Relations Writer’s Handbook book cover

    The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    eBook – 2019-12-06
    Routledge

  • An Introduction to Applied Semiotics: Tools for Text and Image Analysis book cover

    An Introduction to Applied Semiotics

    Tools for Text and Image Analysis, 1st Edition

    By Louis Hébert

    An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools…

    eBook – 2019-11-28
    Routledge

  • Strategic Service Management: A Guide into 20 Different Models, Theories and Concepts book cover

    Strategic Service Management

    A Guide into 20 Different Models, Theories and Concepts, 1st Edition

    By Bettie M.J. Goud, Aart P.J. Goud

    Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well…

    eBook – 2019-11-22
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    eBook – 2019-11-19
    Routledge

  • Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry book cover

    Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    eBook – 2019-11-14
    Routledge

  • Becoming a Consumer Psychologist book cover

    Becoming a Consumer Psychologist

    1st Edition

    By Ashwani Monga, Rajesh Bagchi

    Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the…

    eBook – 2019-11-13
    Routledge

  • Hospitality Experience book cover

    Hospitality Experience

    1st Edition

    By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme

    Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook…

    eBook – 2019-11-12
    Routledge

  • Retail Marketing book cover

    Retail Marketing

    1st Edition

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside…

    eBook – 2019-11-11
    Routledge

  • Digital Marketing Fundamentals: From Strategy to ROI book cover

    Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    eBook – 2019-11-04
    Routledge

  • Sustainable Marketing Planning book cover

    Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly…

    eBook – 2019-10-21
    Routledge

  • Sales Management: Analysis and Decision Making book cover

    Sales Management

    Analysis and Decision Making, 10th Edition

    By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors…

    eBook – 2019-10-16
    Routledge

  • Crisis Communication: Managing Stakeholder Relationships book cover

    Crisis Communication

    Managing Stakeholder Relationships, 1st Edition

    By Audra Diers-Lawson

    Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities…

    eBook – 2019-09-26
    Routledge

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