E-books: Marketing

  • Warranty Cost Analysis book cover

    Warranty Cost Analysis

    1st Edition

    Edited by Wallace Blischke

    Considers cost and optimization problems from the manufacturer's and the buyer's points of view. The work discusses a variety of warranty policies and the mathematical models for the analysis of related engineering and management issues. All standard consumer product warranties are covered.…

    eBook – 2019-11-28
    CRC Press

  • Teaching Public Relations: Principles and Practices for Effective Learning book cover

    Teaching Public Relations

    Principles and Practices for Effective Learning, 1st Edition

    By Peter M. Smudde

    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about…

    eBook – 2019-11-07
    Routledge

  • Sustainable Economy and Emerging Markets book cover

    Sustainable Economy and Emerging Markets

    1st Edition

    Edited by Stefania Paladini, Suresh George

    Sustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies. The parameters of economic growth in developing economies are explored in the context of…

    eBook – 2019-11-06
    Routledge

  • Attention, Attitude, and Affect in Response To Advertising book cover

    Attention, Attitude, and Affect in Response To Advertising

    1st Edition

    Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and…

    eBook – 2019-10-25
    Psychology Press

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    eBook – 2019-10-08
    Routledge

  • Tourism, Hospitality and Digital Transformation: Strategic Management Aspects book cover

    Tourism, Hospitality and Digital Transformation

    Strategic Management Aspects, 1st Edition

    Edited by Kayhan Tajeddini, Vanessa Ratten, Thorsten Merkle

    Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It…

    eBook – 2019-10-08
    Routledge
    Innovation and Technology Horizons

  • Content Strategy in Technical Communication book cover

    Content Strategy in Technical Communication

    1st Edition

    Edited by Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.  Emerging technologies such as content management systems, social media…

    eBook – 2019-09-19
    Routledge
    ATTW Series in Technical and Professional Communication

  • The Evolution of Luxury book cover

    The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    eBook – 2019-09-11
    Routledge

  • Public Relations, Society and the Generative Power of History book cover

    Public Relations, Society and the Generative Power of History

    1st Edition

    Edited by Ian Somerville, Lee Edwards, Øyvind Ihlen

    Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses…

    eBook – 2019-09-04
    Routledge

  • Thriving in the Healthcare Market: Strategies from an Industry-Insider for Selling Your Product book cover

    Thriving in the Healthcare Market

    Strategies from an Industry-Insider for Selling Your Product, 1st Edition

    By Glenn E. Pearson, FACHE

      Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc.   At 18% of GDP, healthcare…

    eBook – 2019-09-04
    Productivity Press
    HIMSS Book Series

  • Local Consumption and Global Environmental Impacts: Accounting, Trade-offs and Sustainability book cover

    Local Consumption and Global Environmental Impacts

    Accounting, Trade-offs and Sustainability, 1st Edition

    By Kuishuang Feng, Klaus Hubacek, Yang Yu

    This book describes how local consumption, particularly in urban areas, is increasingly met by global supply chains. These supply chains often extend over large geographical distances and have greater global environmental impacts, contributing to pollution, climate change, water scarcity, and…

    eBook – 2019-08-13
    Routledge
    Routledge-SCORAI Studies in Sustainable Consumption

  • Influencing Health: A Comprehensive Guide to Working with Online Influencers book cover

    Influencing Health

    A Comprehensive Guide to Working with Online Influencers, 1st Edition

    By Amelia Burke-Garcia

    The U.S., and countries around the globe, are facing an ever-evolving series of health issues, including obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of communicable diseases. Traditionally, health communicators and marketers have talked about these issues…

    eBook – 2019-08-06
    Productivity Press

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