E-books: Business, Management and Accounting

  • Academic Writing for International Students of Business book cover

    Academic Writing for International Students of Business

    2nd Edition

    By Stephen Bailey

    International students of Business or Economics often need to write essays and reports for exams and coursework, and this new, second edition of Academic Writing for International Students of Business has been completely revised and updated to help them succeed with these tasks. This book…

    eBook – 2015-02-11
    Routledge

  • The Adult Learner: The definitive classic in adult education and human resource development book cover

    The Adult Learner

    The definitive classic in adult education and human resource development, 8th Edition

    By Malcolm S. Knowles, Elwood F. Holton III, Richard A. Swanson

    How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’s pioneering theory of andragogy which transformed education theory in the…

    eBook – 2014-12-05
    Routledge

  • Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students book cover

    Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    eBook – 2014-10-17
    Routledge

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

  • Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics book cover

    Real Estate Marketing

    Strategy, Personal Selling, Negotiation, Management, and Ethics, 1st Edition

    By M. Joseph Sirgy

    Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this…

    eBook – 2014-05-09
    Routledge

  • Workplace Safety and Health: Assessing Current Practices and Promoting Change in the Profession book cover

    Workplace Safety and Health

    Assessing Current Practices and Promoting Change in the Profession, 1st Edition

    By Thomas D. Schneid

    Are the tried and true safety practices still effective in the changing workplace? Is there a better way of safeguarding employees from accidents and injuries? In short, why do you perform the safety activities that you do on a daily basis and do they produce the results necessary to keep your…

    eBook – 2014-05-05
    CRC Press

  • Business, Society, and Government Essentials: Strategy and Applied Ethics book cover

    Business, Society, and Government Essentials

    Strategy and Applied Ethics, 2nd Edition

    By Robert N. Lussier, Herbert Sherman

    Understanding the interrelationship of business, society and government is vital to working at any level in a company of any size. This text uses a case analysis approach to explore this interrelationship in today’s high-tech global community. The authors crystallize the complex array of issues…

    eBook – 2013-08-22
    Routledge

  • Hospitality Marketing book cover

    Hospitality Marketing

    1st Edition

    By Neil Wearne, Alison Morrison

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on…

    eBook – 2013-01-11
    Routledge

  • Becoming a Trustworthy Leader: Psychology and Practice book cover

    Becoming a Trustworthy Leader

    Psychology and Practice, 1st Edition

    By Aneil K. Mishra, Karen E. Mishra

    It's time to discover a new way for individuals to lead organizations and societies. Trust in a variety of institutions, including governmental and business, is at an all-time low. In order to strengthen society from its foundations, we need to rebuild trust.  Research shows that…

    eBook – 2013-01-03
    Routledge
    Leadership: Research and Practice

  • Collaborative Working in Construction book cover

    Collaborative Working in Construction

    1st Edition

    Edited by Dino Bouchlaghem

    Complications arising from poor collaboration are the source of a variety of the construction industry's biggest problems. It is now widely recognized that an effective collaboration strategy based on the implementation of information systems and careful consideration of the wider…

    eBook – 2012-06-25
    Routledge

  • Risk Management for Meetings and Events book cover

    Risk Management for Meetings and Events

    1st Edition

    By Julia Rutherford Silvers

    Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to…

    eBook – 2009-11-04
    Routledge
    Events Management

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