E-books: Business, Management and Accounting

  • Sports Marketing book cover

    Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    eBook – 2018-10-09
    Routledge

  • E-marketing book cover

    E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    eBook – 2018-10-08
    Routledge

  • Business Analytics for Decision Making book cover

    Business Analytics for Decision Making

    1st Edition

    By Steven Orla Kimbrough, Hoong Chuin Lau

    Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics…

    eBook – 2018-09-03
    Chapman and Hall/CRC

  • City Politics: The Political Economy of Urban America book cover

    City Politics

    The Political Economy of Urban America, 10th Edition

    By Dennis R. Judd, Annika M. Hinze

    Praised for the clarity of its writing, careful research, and distinctive theme – that urban politics in the United States has evolved as a dynamic interaction between governmental power, private actors, and a politics of identity – City Politics remains a classic study of urban politics.  Its…

    eBook – 2018-09-03
    Routledge

  • Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management book cover

    Healthcare Informatics

    Improving Efficiency through Technology, Analytics, and Management, 1st Edition

    By Stephan P. Kudyba

    Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information technologies, analytic methods, and data issues that play a vital role in transforming the…

    eBook – 2018-09-03
    Auerbach Publications

  • The Public Administration Profession: Policy, Management, and Ethics book cover

    The Public Administration Profession

    Policy, Management, and Ethics, 1st Edition

    By Bradley S. Chilton, Stephen M. King, Viviane E. Foyou, J. Scott McDonald

    While many introductory public administration textbooks contain a dedicated chapter on ethics, The Public Administration Profession is the first to utilize ethics as a lens for understanding the discipline. Analyses of the ASPA Code of Ethics are deftly woven into each chapter alongside complete…

    eBook – 2018-09-03
    Routledge

  • Delivering Resilient Health Care book cover

    Delivering Resilient Health Care

    1st Edition

    Edited by Erik Hollnagel, Jeffrey Braithwaite, Robert L. Wears

    Health care is under tremendous pressure regarding efficiency, safety, and economic viability. It has responded by adopting techniques that have been useful in other industries, such as quality management, lean production, and high reliability – although with limited, and all-too-often…

    eBook – 2018-09-03
    Routledge

  • The Auditor: Quo Vadis? book cover

    The Auditor

    Quo Vadis?, 1st Edition

    By Mervyn King, Linda de Beer

    The audit profession is at a tipping point. Without significant innovation in its business model, staff recruitment strategies and audit execution processes, the audit profession may not remain relevant in the 21st century. The number of claims against auditors has significantly increased over the…

    eBook – 2018-06-13
    Routledge

  • Systems Leadership: Creating Positive Organisations book cover

    Systems Leadership

    Creating Positive Organisations, 2nd Edition

    By Ian Macdonald, Catherine Burke, Karl Stewart

    The new edition of this influential and bestselling book is concerned with how people come together to achieve a productive purpose. Survival and success in business and social terms have always depended upon our ability to form and sustain social organisations. People have a deep need to be…

    eBook – 2018-05-24
    Routledge

  • Above and Beyond: Exploring the Business of Space book cover

    Above and Beyond

    Exploring the Business of Space, 1st Edition

    By Louis Brennan, Loizos Heracleous, Alessandra Vecchi

    The global space sector has always been regarded as a cutting-edge field, futuristic and at the forefront of innovation. In recent years, the sector has undergone massive change, giving rise to a high-technology niche worth over $330 billion in revenues worldwide and growing. That process,…

    eBook – 2018-05-15
    Routledge

  • Safety Law: Legal Aspects in Occupational Safety and Health book cover

    Safety Law

    Legal Aspects in Occupational Safety and Health, 1st Edition

    By Thomas D. Schneid

    Safety professionals must prepare every day to safeguard their employees in the workplace. Additionally, part of every safety professional’s responsibility is to safeguard their organization when a compliance inspection is conducted by federal, OSHA, or a state plan agency. Safety professionals are…

    eBook – 2018-05-15
    CRC Press
    Occupational Safety & Health Guide Series

  • Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data book cover

    Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data, 1st Edition

    By Sam Knowles

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted…

    eBook – 2018-03-19
    Routledge

67Series in Business, Management and Accounting

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