E-books: Economics, Finance, Business & Industry

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    eBook – 2019-04-15
    Routledge
    Routledge Communication Series

  • Commonwealth Caribbean Insurance Law book cover

    Commonwealth Caribbean Insurance Law

    1st Edition

    By Lesley A Walcott

    This book sets out in a clear and concise manner the central principles of insurance law in the Caribbean, guiding students through the complexities of the subject. This book features, among several other key themes, extensive coverage of: insurance regulation; life insurance; property…

    eBook – 2019-04-15
    Routledge
    Commonwealth Caribbean Law

  • Key Thinkers on Development book cover

    Key Thinkers on Development

    2nd Edition

    Edited by David Simon

    Since its publication in 2006 as Fifty Key Thinkers on Development, this invaluable reference has established itself as the leading biographical handbook in its field, providing a concise and accessible introduction to the lives and key contributions of development thinkers from across the…

    eBook – 2019-04-02
    Routledge
    Routledge Key Guides

  • The Connectivity of Innovation in the Construction Industry book cover

    The Connectivity of Innovation in the Construction Industry

    1st Edition

    Edited by Malena Ingemansson Havenvid, Åse Linné, Lena E. Bygballe, Chris Harty

    The construction industry is currently experiencing accelerating developments concerning societal demands along with project complexity, internationalization and digitalization. In an attempt to grasp the consequences of these demands on productivity and innovation, this edited book addresses how…

    eBook – 2019-04-01
    Routledge
    Spon Research

  • The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development book cover

    The Emerging Technology of Big Data

    Its Impact as a Tool for ICT Development, 1st Edition

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the…

    eBook – 2019-03-29
    Apple Academic Press

  • Linear Optimization for Business: Theory and practical application book cover

    Linear Optimization for Business

    Theory and practical application, 1st Edition

    By Marcos Singer

    This book takes a unique approach to linear optimization by focusing on the underlying principles and business applications of a topic more often taught from a mathematical and computational perspective. By shifting the perspective away from heavy math, students learn how optimization can be used…

    eBook – 2019-03-28
    Routledge

  • Construction Equipment Management book cover

    Construction Equipment Management

    2nd Edition

    By John E. Schaufelberger, Giovanni C. Migliaccio

    This revised and updated edition of Construction Equipment Management fills a gap on this subject by integrating both conceptual and hands-on quantitative knowledge on construction equipment into a process that facilitates student learning. The first six chapters summarize interdisciplinary…

    eBook – 2019-03-27
    Routledge

  • Construction Project Management: An Integrated Approach book cover

    Construction Project Management

    An Integrated Approach, 3rd Edition

    By Peter Fewings, Christian Henjewele

    Construction Project Management: An Integrated Approach is a management approach to leading projects and the effective choice and use of project management tools and techniques. It seeks to push the boundaries of project management to take on board future needs and user issues. Integration of the…

    eBook – 2019-03-21
    Routledge

  • Advanced Construction Mathematics book cover

    Advanced Construction Mathematics

    1st Edition

    By Surinder Virdi

    Advanced Construction Mathematics covers the range of topics that a student must learn in order to achieve success in Level 3 and 4 mathematics for the Pearson BTEC National and BTEC HNC/HND in Construction, Building Services, and Civil Engineering. Packed with easy to follow examples, its 18…

    eBook – 2019-03-21
    Routledge

  • Residential Real Estate: Urban & Regional Economic Analysis book cover

    Residential Real Estate

    Urban & Regional Economic Analysis, 1st Edition

    By Anupam Nanda

    Residential Real Estate introduces readers to the economic fundamentals and emerging issues in housing markets. The book investigates housing market issues within local, regional, national and international contexts in order to provide students with an understanding of the economic principles that…

    eBook – 2019-03-20
    Routledge

  • Designing for Safe Use: 100 Principles for Making Products Safer book cover

    Designing for Safe Use

    100 Principles for Making Products Safer, 1st Edition

    By Michael Wiklund, Jonathan Kendler, Jon Tilliss, Cory Costantino, Kimmy Ansems, Valerie Ng, Ruben Post, Brenda van Geel, Rachel Aronchick, Alix Dorfman

    How do you prevent a critical care nurse from accidentally delivering a morphine overdose to an ill patient? Or ensure that people don't insert their arm into a hydraulic mulcher? And what about enabling trapped airline passengers to escape safely in an emergency? Product designers and engineers…

    eBook – 2019-03-11
    CRC Press

  • Business Process Reengineering: An ICT Approach book cover

    Business Process Reengineering

    An ICT Approach, 1st Edition

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    This volume shows how ICT (information and communications technology) can play the role of a driver of business process reengineering (BPR). ICT can aid in enabling improvement in BPR activity cycles as it provides many components that enhance performance that can lead to competitive advantages. IT…

    eBook – 2019-03-08
    Apple Academic Press

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