E-books: Events Management

  • Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events book cover

    Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events, 2nd Edition

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,…

    eBook – 2020-03-11
    Routledge

  • Sport Volunteering book cover

    Sport Volunteering

    1st Edition

    By Russell Hoye, Graham Cuskelly, Chris Auld, Pam Kappelides, Katie Misener

    Volunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a…

    eBook – 2019-07-04
    Routledge

  • Strategic Management in Sport book cover

    Strategic Management in Sport

    1st Edition

    By Danny O'Brien, Milena M. Parent, Lesley Ferkins, Lisa Gowthorp

    What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport…

    eBook – 2019-05-01
    Routledge

  • Sport Management: Principles and Applications book cover

    Sport Management

    Principles and Applications, 5th Edition

    By Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart

    Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other…

    eBook – 2018-01-16
    Routledge
    Sport Management Series

  • Events Management: An Introduction book cover

    Events Management

    An Introduction, 2nd Edition

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It…

    eBook – 2017-10-30
    Routledge

  • International Cases in the Business of Sport book cover

    International Cases in the Business of Sport

    2nd Edition

    Edited by Simon Chadwick, Dave Arthur, John Beech

    Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge…

    eBook – 2017-02-28
    Routledge

  • Event Management in Sport, Recreation and Tourism: Theoretical and Practical Dimensions book cover

    Event Management in Sport, Recreation and Tourism

    Theoretical and Practical Dimensions, 3rd Edition

    Edited by Cheryl Mallen, Lorne J. Adams

    Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the…

    eBook – 2017-01-19
    Routledge

  • Managing Sport Facilities and Major Events: Second Edition book cover

    Managing Sport Facilities and Major Events

    Second Edition, 1st Edition

    By Eric C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery, Paul Turner

    Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the…

    eBook – 2016-10-14
    Routledge

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events book cover

    Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues…

    eBook – 2015-11-19
    Routledge
    Events Management

  • Special Event Production: The Resources book cover

    Special Event Production: The Resources

    2nd Edition

    By Doug Matthews

    This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the…

    eBook – 2015-09-14
    Routledge

  • Special Event Production: The Process book cover

    Special Event Production: The Process

    2nd Edition

    By Doug Matthews

    This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains…

    eBook – 2015-08-27
    Routledge

  • Introduction to Sport Marketing: Second edition book cover

    Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market…

    eBook – 2014-12-17
    Routledge
    Sport Management Series

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