E-books: Sports Business

  • Sports Marketing book cover

    Sports Marketing

    2nd Edition

    By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A…

    eBook – 2018-10-09
    Routledge

  • The Economics of Sports book cover

    The Economics of Sports

    6th Edition

    By Michael A. Leeds, Peter von Allmen, Victor A. Matheson

    The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current sports landscape, The Economics of Sports introduces core economic…

    eBook – 2018-04-27
    Routledge

  • Sports Business Management: Decision Making Around the Globe book cover

    Sports Business Management

    Decision Making Around the Globe, 1st Edition

    By George Foster, Norm O'Reilly, Antonio Dávila

    Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and…

    eBook – 2016-01-08
    Routledge

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

3Series in Sports Business

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