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Creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.
This series provides a range of relatively short, student-centred books which blend business management expertise with cultural sector practice. Books in the series provide either an arts applied introduction to a particular business discipline, or a business management lens through which to understand a key segment of the arts world. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a…
Paperback – 2020-04-08
Routledge
Mastering Management in the Creative and Cultural Industries
This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…
Paperback – 2019-12-20
Routledge
Mastering Management in the Creative and Cultural Industries
The contemporary world faces unprecedented upheaval and change forcing institutions of all types to rethink how they are designed and how they must now function if they are to survive into an uncertain future. The performing arts are no exception; in an era of constant change and…
Paperback – 2018-05-01
Routledge
Mastering Management in the Creative and Cultural Industries
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution…
Paperback – 2018-04-19
Routledge
Mastering Management in the Creative and Cultural Industries
The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts. Visual Arts…
Paperback – 2017-11-27
Routledge
Mastering Management in the Creative and Cultural Industries
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…
Paperback – 2017-10-24
Routledge
Mastering Management in the Creative and Cultural Industries
Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural…
Paperback – 2017-01-31
Routledge
Mastering Management in the Creative and Cultural Industries
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural…
Paperback – 2016-02-01
Routledge
Mastering Management in the Creative and Cultural Industries
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a…
Paperback – 2015-04-08
Routledge
Mastering Management in the Creative and Cultural Industries