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67,755New Products

  • Media Piracy in the Cultural Economy: Intellectual Property and Labor Under Neoliberal Restructuring book cover

    Media Piracy in the Cultural Economy

    Intellectual Property and Labor Under Neoliberal Restructuring, 1st Edition

    By Gavin Mueller

    This book takes a Marxist approach to the study of media piracy – the production, distribution, and consumption of media texts in violation of intellectual property laws – to examine its place as an endemic feature of the cultural economy since the rise of the Internet. The author explores media…

    eBook – 2019-04-15
    Routledge
    Routledge Focus on Digital Media and Culture

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    eBook – 2019-04-15
    Routledge
    Routledge Communication Series

  • Handbook of Research Methods in Consumer Psychology book cover

    Handbook of Research Methods in Consumer Psychology

    1st Edition

    Edited by Frank R. Kardes, Paul P. Herr, Norbert Schwarz

    What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer…

    eBook – 2019-04-15
    Routledge

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