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Marketing Research Books

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SALE
Luxury Brand and Art Collaborations: Postmodern Consumer Culture
Federica Carlotto
Apr. 11th, 2024
$24.95 $19.96
SALE
Responsible Marketing for Well-being and Society: A Research Companion
Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit Varman
Apr. 8th, 2024
$52.95 $42.36
SALE
Rural Marketing: Growing the Non-urban Consumer
Sanal Kumar Velayudhan
Feb. 14th, 2024
$52.95 $42.36
SALE
Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
Nga-Ki Mavis Ho
Jan. 31st, 2024
$170.00 $136.00
SALE
Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction
Dirk vom Lehn
Jan. 31st, 2024
$170.00 $136.00
SALE
The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided Batat
Jan. 29th, 2024
$54.99 $43.99
SALE
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Jan. 25th, 2024
$61.99 $49.59
SALE
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior, Francis Buttle, Stan Maklan
Jan. 23rd, 2024
$79.95 $63.96
SALE
Marketing Skills in Practice: Developing a Successful Marketing Career
Linda Anne Barkas, Yvonne Dixon-Todd
Dec. 7th, 2023
$54.95 $43.96
SALE
Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman, Jack Coffin
Oct. 9th, 2023
$180.00 $144.00
SALE
Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen, Theo van Leeuwen
Sep. 29th, 2023
$180.00 $144.00
SALE
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
Sep. 25th, 2023
$58.99 $47.19