Google “Millennials at work” and you won’t find much positive commentary – even from Millennials themselves. It’s easy to pile on to the negativity, but it’s unproductive to jump on this bandwagon. A business without a Millennial is a business without a future, so now’s the time to learn how to help Millennials thrive on your team. And you’ll find that when Millennials thrive, so do their older colleagues.
Listen to learn, not reply. This is a fundamental rule of active listening. It’s also a key tenant of effective leadership. Female leadership and male leadership.In this article, author Lee Caraher tells us the importance of having women in leadership roles and the insight they share.
Download People, Places and Policy: Knowing contemporary Wales through new localities, edited by Martin Jones, Scott Orford and Victoria Macfarlane for free from Routledge and The Regional Studies Association
Welcome to Taylor & Francis Textbook Roadshow at University of Macau.
You will find here the titles on display at the Roadshow.
Lecturers are welcome to request inspection copies if you are teaching a relevant course.
We will be bringing the latest titles in:
Communication Studies, Corporate Social Responsibility, Economics, Entrepreneurship, Finance & Accounting, HRM, Information Systems, International Business, Leadership, Marketing, Operation Management and Big Data.
Jerome M. Juska author of Integrated Marketing Communication presents this brand new video to introduce his book and describes it as an 'introduction to IMC Textbook. Includes strategic planning, marketing segmentation, target audiences, creative development, media plans, sales promotion, public relations, and digital media. Designed for MBA students, small business owners, and entrepreneurs.'
"This textbook presents brand-oriented strategies. It helps students understand the importance of segmentation, targeting, and budget planning. A tremendous help for creative, media, and promotional planning and an excellent roadmap for building an IMC Plan."
- Tulay Girard, The Pennsylvania State University Altoona Campus, USA
"I grew frustrated at business people’s inability – or in some cases unwillingness - to speak and write in a way that was clear and to the point. Too often people use corporate jargon and dull platitudes as a way to hide their insecurities and obscure meaning."
Asia Chernova, Veronica Morino and Nigel Iyer have written the article 'Dirty Money Constellations: find me if you can' based on chapter 10 of The Continuing Imperialism of Free Trade.
Veronica and Nigel are also contributors to the title The Continuing Imperialism of Free Trade: Developments, Trends and the Role of Supranational Agents, 1st Edition