David Booth has over 20 years of business management experience working for companies such as United Biscuits, Grand Metropolitan and Smith & Nephew, in marketing and then HR and strategic development at senior management level, followed by working for the past 16 years as an independent management consultant helping organisations with their ‘strategy journeys’: clients include a range of large and medium-sized organisations from international financial services companies to specialist NHS Foundation Trusts.
Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood – or, perhaps worse still, having no worthwhile impact at all.
David Booth aims to help demystify the concept and propounding a ‘first principles’ approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning ‘journey’ to help design and guide the process.
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The competition is organised by the Chartered Management Institute in association with the British Library and is sponsored by Henley Business School. Strategy Journeys, has been shortlisted for the Practical Manager Award. This is awarded to the entry that, in the opinion of the judges, offers the best practical insights or guidance to help practising managers in their work or professional development.