Emerging economies and firms from emerging economies have gained ground in wealth and influence over the past two decades. These markets are bringing in huge change in multinational management research and are very lucrative for business operations managers/ practitioners as well as researchers. However, there is a difference in perception of the actual performance of these firms in the emerging markets. Therefore, researchers and business practitioners need to shift their practices and techniques with an objective to review information about these specific markets.
This series on Advances in Emerging Markets & Business Operationspresents fresh discussion and research issues in the context of emerging markets based on techniques like Big Data, Soft Computing, Artificial Intelligence, Neural Networks, Fuzzy Logic, Nature Inspired Evolutionary Algorithms, besides many others. At the same time, the series looks critically at scientific and software-based research, opportunities and progress, business practices, sustainable strategies of businesses in emerging markets. The series covers the gap in the current market and presents new material and perspective to managers/practitioners as well as researchers/academicians in this field.