The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the program help or hinder comprehension? Which aspects of the program are the most appealing, and why? Formative evaluation can answer these, or similar questions. It can help guide designers of television programs, microcomputer software, interactive videodiscs, or virtually any other educational item, in making modifications that can lead to the development of a final product that fully achieves its stated goals.
Until very recently, however, the person interested in avoiding potential problems through the use of formative evaluation would have been faced with difficulties of a different kind. Comprehensive treatment of formative evaluation has been scarce, and published discussion on formative evaluation of computer-based materials has been virtually nonexistent. Until now, that is.
Barbara Flagg's Formative Evaluation for Educational Technologies provides comprehensive treatment of formative evaluation. The book offers:
* extensive coverage of all the methods evaluators might use to assess the user friendliness, the appeal, and the outcome effectiveness of an educational program.
* extensive focus on new technologies
* coverage of all phases of program development, from initial idea to final product
* discussion of formative evaluation as part of the broader field of curriculum evaluation
* numerous case studies.
This volume will appeal to a wide variety of people engaged in formative evaluation. It is an excellent guide for newcomers to the field; it is a state-of-the art document for established practitioners of instructional design and curriculum evaluation.
Table of Contents
Contents: Introduction. Part I: The Concept. Formative Evaluation in Decision-Making. Program Development and the Role of Evaluation. Part II: The Practice. L. Schauble, Formative Evaluation in the Design of Educational Software at the Children's Television Workshop. S. Rockman, The Program Development Process of the Agency for Instructional Technology. K.S. Wilson, W.J. Tally, The "Palenque" Project: Formative Evaluation in the Design and Development of an Optical Disc Prototype. S.D. Jolliffe, Formative Evaluation of Interactive Videodisc Training Materials. V. Crane, L. Callahan, S. Isaacson, In Search of a Methodology: Evaluating "SCOOP" the WGBH Teletext Magazine for High School Students. Part III: The Methods. Planning Formative Evaluation. Issues of User Friendliness: Does it Bite? Issues of User Reception: Does it Appeal? Issues of Outcome Effectiveness: Does it Teach?
"...a very interesting and useful book. It is timely in its appearance and it will prove to be a good reference for students, developers, and evaluators alike. I particularly appreciate the inclusion of the case studies -- they provide contextual frameworks that enable the developer to choose a production similar to his/her own as the starting point for development of a formative evaluation plan. After reading Flagg's book, I feel that my future projects can have a better rationalized approach to formative evaluation."
—Canadian Journal of Educational Communication
"This volume is of interest to all scientists who are engaged in research and development of new computer aided instructional products. They will find a lot of stimuli of any kind."
"...I recommend this book strongly and am looking for ways to use it as a text in my own classes as well as a reference in my writing and an exciting source of new citations and studies...It is a good book from both theoretical and practice-oriented perspectives, and I hope it leads the way for other books in the complicated area of the formative evaluation of new technological instrumentation."
—Journal of Research on Computing in Education