Academy of Marketing

6th Edition

Contemporary Selling: Building Relationships, Creating Value

By Mark W. Johnston, Greg W. Marshall

USD ~~$115.00~~ $92.00
August 02, 2021 by Routledge
ISBN: 9780367435172
Paperback
436 Pages

1st Edition

Introduction to Advertising: Understanding and Managing the Advertising Process

By Emmanuel Mogaji

USD ~~$59.95~~ $47.96
May 31, 2021 by Routledge
ISBN: 9780367441999
Paperback
308 Pages

1st Edition

Advertising Management in a Digital Environment: Text and Cases

By Larry D. Kelley, Kim Bartel Sheehan

USD ~~$64.95~~ $51.96
July 22, 2021 by Routledge
ISBN: 9780367620745
Paperback
202 Pages

1st Edition

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

By Heidi Hansen

USD ~~$170.00~~ $136.00
July 01, 2021 by Routledge
ISBN: 9780367504892
Hardback
208 Pages

3rd Edition

Brand Management: Mastering Research, Theory and Practice

By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

USD ~~$54.95~~ $43.96
May 21, 2020 by Routledge
ISBN: 9780367172589
Paperback
338 Pages

1st Edition

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

By Jacek Kall

USD ~~$54.95~~ $43.96
September 09, 2021 by Routledge
ISBN: 9780367765040
Paperback
156 Pages

1st Edition

Brand Positioning: Connecting Marketing Strategy and Communications

By Erik Kostelijk, Karel Jan Alsem

USD ~~$49.95~~ $39.96
February 04, 2020 by Routledge
ISBN: 9780367250195
Paperback
262 Pages

1st Edition

Corporate Brand Design: Developing and Managing Brand Identity

By Mohammad Mahdi Foroudi, Pantea Foroudi

USD ~~$54.95~~ $43.96
September 30, 2021 by Routledge
ISBN: 9780367515027
Paperback
282 Pages

1st Edition

Decoding Coca-Cola: A Biography of a Global Brand

By Robert Crawford, Linda Brennan, Susie Khamis

USD ~~$170.00~~ $136.00
December 08, 2020 by Routledge
ISBN: 9781138495449
Hardback
250 Pages

1st Edition

Nation Branding in Europe

By João Freire

USD ~~$64.95~~ $51.96
August 03, 2021 by Routledge
ISBN: 9780367540135
Hardback
122 Pages

1st Edition

Strategic Brand Management and Development: Creating and Marketing Successful Brands

By Sotiris T. Lalaounis

USD ~~$59.95~~ $47.96
December 31, 2020 by Routledge
ISBN: 9780367338756
Paperback
368 Pages

1st Edition

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

By Pantea Foroudi, Maria Palazzo

USD ~~$54.95~~ $43.96
March 30, 2021 by Routledge
ISBN: 9780367428822
Paperback
388 Pages

1st Edition

Consumer Behaviour and Analytics

By Andrew Smith

USD ~~$54.95~~ $43.96
August 27, 2019 by Routledge
ISBN: 9781138592650
Paperback
216 Pages

2nd Edition

Marketing Strategy for the Creative and Cultural Industries

By Bonita M. Kolb

USD ~~$54.95~~ $43.96
September 17, 2020 by Routledge
ISBN: 9780367419776
Paperback
332 Pages

1st Edition

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z

By Brendan Canavan

USD ~~$54.95~~ $43.96
December 29, 2020 by Routledge
ISBN: 9780367820947
Paperback
174 Pages

1st Edition

Experiential Marketing: Case Studies in Customer Experience

By Wided Batat

USD ~~$56.95~~ $45.56
December 28, 2020 by Routledge
ISBN: 9780367900922
Paperback
346 Pages

1st Edition

The Customer Copernicus: How to be Customer-Led

By Charlie Dawson, Seán Meehan

USD ~~$32.95~~ $26.36
May 17, 2021 by Routledge
ISBN: 9780367564636
Paperback
234 Pages

1st Edition

Consumer Behaviour and the Arts: A Marketing Perspective

By François Colbert, Alain d’Astous

USD ~~$59.95~~ $47.96
September 30, 2021 by Routledge
ISBN: 9780367207304
Paperback
158 Pages

1st Edition

Corporate Heritage Marketing: Using the Past as a Strategic Asset

By Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

USD ~~$48.95~~ $39.16
May 31, 2021 by Routledge
ISBN: 9780367764999
Paperback
120 Pages

1st Edition

Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry

By Olga Mitterfellner

USD ~~$44.95~~ $35.96
November 18, 2019 by Routledge
ISBN: 9781138323094
Paperback
214 Pages

1st Edition

Luxury and Fashion Marketing: The Global Perspective

By Satyendra Singh

USD ~~$170.00~~ $136.00
December 07, 2020 by Routledge
ISBN: 9781138576438
Hardback
156 Pages

2nd Edition

Marketing Strategy for the Creative and Cultural Industries

By Bonita M. Kolb

USD ~~$54.95~~ $43.96
September 17, 2020 by Routledge
ISBN: 9780367419776
Paperback
332 Pages

2nd Edition

Sports Marketing

By Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow

USD ~~$575.00~~ $460.00
August 03, 2018 by Routledge
ISBN: 9781138039834
Hardback
446 Pages

1st Edition

Absolute Essentials of Digital Marketing

By Alan Charlesworth

USD ~~$64.95~~ $51.96
September 25, 2020 by Routledge
ISBN: 9780367859206
Hardback
118 Pages

1st Edition

Creating a Successful Digital Presence: Objectives, Strategies and Tactics

By Gordon Fletcher, Noel Adolphus

USD ~~$49.95~~ $39.96
July 30, 2021 by Routledge
ISBN: 9780367460372
Paperback
212 Pages

2nd Edition

Creating Value with Data Analytics in Marketing: Mastering Data Science

By Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa

USD ~~$59.95~~ $47.96
November 08, 2021 by Routledge
ISBN: 9780367819798
Paperback
336 Pages

2nd Edition

Digital and Social Media Marketing: A Results-Driven Approach

By Aleksej Heinze, Gordon Fletcher, Ana Cruz

USD ~~$44.95~~ $35.96
April 14, 2020 by Routledge
ISBN: 9780367236021
Paperback
364 Pages

2nd Edition

Digital Marketing Fundamentals: From Strategy to ROI

By Marjolein Visser, Berend Sikkenga, Mike Berry

USD ~~$79.95~~ $63.96
July 06, 2021 by Routledge
ISBN: 9789001749842
Paperback
650 Pages

1st Edition

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

By Anna Bianchi

USD ~~$170.00~~ $136.00
December 11, 2020 by Routledge
ISBN: 9780367613105
Hardback
196 Pages

1st Edition

Influencer Marketing: Building Brand Communities and Engagement

By Sevil Yesiloglu, Joyce Costello

USD ~~$39.95~~ $31.96
November 30, 2020 by Routledge
ISBN: 9780367338688
Paperback
322 Pages

1st Edition

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

By José Marcos Carvalho de Mesquita, Erik Kostelijk

USD ~~$54.95~~ $43.96
November 02, 2021 by Routledge
ISBN: 9781032052199
Paperback
210 Pages

1st Edition

Social Media Storms: Empowering Leadership Beyond Crisis Management

By Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare

USD ~~$49.95~~ $39.96
August 26, 2021 by Routledge
ISBN: 9780367425272
Paperback
174 Pages

3rd Edition

Global Marketing: Strategy, Practice, and Cases

By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

USD ~~$89.95~~ $71.96
August 17, 2020 by Routledge
ISBN: 9780367196097
Paperback
666 Pages

2nd Edition

Intercultural Communication for Global Business: How Leaders Communicate for Success

By Elizabeth A. Tuleja

USD ~~$99.95~~ $79.96
August 31, 2021 by Routledge
ISBN: 9780367375560
Paperback
334 Pages

1st Edition

Intercultural Marketing: Theory and Practice

By Ivana Beveridge

USD ~~$64.95~~ $51.96
November 18, 2020 by Routledge
ISBN: 9780367902544
Paperback
244 Pages

1st Edition

Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs

By Sandra Duhé

USD ~~$48.95~~ $39.16
September 29, 2021 by Routledge
ISBN: 9780367430085
Paperback
236 Pages

1st Edition

Crisis Communication: Managing Stakeholder Relationships

By Audra Diers-Lawson

USD ~~$52.95~~ $42.36
October 08, 2019 by Routledge
ISBN: 9781138346246
Paperback
342 Pages

2nd Edition

Integrated Marketing Communication: Advertising and Promotion in a Digital World

By Jerome M. Juska

USD ~~$79.95~~ $63.96
November 30, 2021 by Routledge
ISBN: 9780367436230
Paperback
330 Pages

2nd Edition

Marketing Communications

By Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd

USD ~~$52.95~~ $42.36
September 23, 2020 by Routledge
ISBN: 9780429447044
Paperback
420 Pages

1st Edition

The Dark Side of Marketing Communications: Critical Marketing Perspectives

By Tim Hill, Pierre McDonagh

USD ~~$48.95~~ $39.16
October 29, 2020 by Routledge
ISBN: 9781138587137
Paperback
134 Pages

1st Edition

Digital Dawn in Adland: Transforming Australian Agencies

By Robert Crawford

USD ~~$170.00~~ $136.00
June 17, 2021 by Routledge
ISBN: 9781138393882
Hardback
176 Pages

1st Edition

Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia

By Matthew Bailey

USD ~~$170.00~~ $136.00
June 08, 2020 by Routledge
ISBN: 9781138323025
Hardback
212 Pages

1st Edition

Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

By Deirdre K. Breakenridge

USD ~~$42.95~~ $34.36
April 22, 2021 by Routledge
ISBN: 9780367529505
Paperback
182 Pages

1st Edition

Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

By Myriam Sidibe

USD ~~$42.95~~ $34.36
May 21, 2020 by Routledge
ISBN: 9780367428334
Hardback
226 Pages

1st Edition

Internal Marketing: Theories, Perspectives, and Stakeholders

By David Brown

USD ~~$170.00~~ $136.00
October 30, 2020 by Routledge
ISBN: 9780367532925
Hardback
146 Pages

1st Edition

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

By Kathy Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele

USD ~~$170.00~~ $136.00
November 26, 2020 by Routledge
ISBN: 9780367172695
Hardback
226 Pages

1st Edition

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

By Ana Andjelic

USD ~~$42.95~~ $34.36
October 27, 2020 by Routledge
ISBN: 9780367554408
Paperback
106 Pages

1st Edition

The Future of Global Retail: Learning from China's Retail Revolution

By Winter Nie, Mark Greeven, Yunfei Feng, James Wang

USD ~~$39.95~~ $31.96
September 27, 2021 by Routledge
ISBN: 9781032070421
Paperback
250 Pages

1st Edition

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

By Thomas Kolster

USD ~~$42.95~~ $34.36
June 10, 2020 by Routledge
ISBN: 9780367242695
Paperback
292 Pages

2nd Edition

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

By Chris Hackley

USD ~~$54.95~~ $43.96
December 13, 2019 by Routledge
ISBN: 9781138332218
Paperback
278 Pages

1st Edition

The Case Study Companion: Teaching, Learning and Writing Business Case Studies

By Scott Andrews

USD ~~$48.95~~ $39.16
May 26, 2021 by Routledge
ISBN: 9780367426965
Paperback
228 Pages

1st Edition

The Routledge Companion to Marketing Research

By Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi

USD ~~$270.00~~ $216.00
June 28, 2021 by Routledge
ISBN: 9781138682788
Hardback
632 Pages

1st Edition

Building Value through Marketing: A Step-by-Step Guide

By Philip Sugai

USD ~~$42.95~~ $34.36
September 23, 2020 by Routledge
ISBN: 9780367472863
Paperback
246 Pages

4th Edition

Customer Relationship Management: Concepts and Technologies

By Francis Buttle, Stan Maklan

USD ~~$99.95~~ $79.96
May 15, 2019 by Routledge
ISBN: 9781138498259
Paperback
468 Pages

3rd Edition

Entrepreneurial Marketing: How to Develop Customer Demand

By Edwin J. Nijssen

USD ~~$56.95~~ $45.56
September 15, 2021 by Routledge
ISBN: 9780367445324
Paperback
178 Pages

2nd Edition

Entrepreneurship Marketing: Principles and Practice of SME Marketing

By Sonny Nwankwo, Ayantunji Gbadamosi

USD ~~$44.95~~ $35.96
March 12, 2020 by Routledge
ISBN: 9781138585232
Paperback
458 Pages

2nd Edition

Marketing Management: A Cultural Perspective

By Luca M. Visconti, Lisa Peñaloza, Nil Toulouse

USD ~~$59.95~~ $47.96
May 18, 2020 by Routledge
ISBN: 9781138561410
Paperback
564 Pages

1st Edition

Sustainable Marketing Planning

By Neil Richardson

USD ~~$46.95~~ $37.56
November 07, 2019 by Routledge
ISBN: 9780367025212
Paperback
286 Pages

1st Edition

The Routledge Companion to Strategic Marketing

By Bodo B. Schlegelmilch, Russell S. Winer

USD ~~$260.00~~ $208.00
November 25, 2020 by Routledge
ISBN: 9781138489080
Hardback
506 Pages

Advertising & Sales Management

Brand Management

Consumer Behaviour

Creative, Fashion & Sports Industries

Digital Marketing

Global Marketing

Marketing Communications

Marketing History

Marketing Practice

Marketing Research & Research Methods

Strategic Marketing