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Routledge is pleased to offer attendees of the Academy of Marketing Virtual Conference 20% off on all titles. Use code DFL20 at checkout to receive 20% off your purchase. 

Advertising & Sales Management

6th Edition
Contemporary Selling: Building Relationships, Creating Value
USD $105.00 $84.00
August 02, 2021 by Routledge
ISBN: 9780367435172
Paperback
436 Pages

1st Edition
Introduction to Advertising: Understanding and Managing the Advertising Process
USD $54.95 $43.96
May 31, 2021 by Routledge
ISBN: 9780367441999
Paperback
308 Pages


1st Edition
Advertising Management in a Digital Environment: Text and Cases
USD $59.95 $47.96
July 22, 2021 by Routledge
ISBN: 9780367620745
Paperback
202 Pages

Brand Management

1st Edition
Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
USD $160.00 $128.00
July 01, 2021 by Routledge
ISBN: 9780367504892
Hardback
208 Pages

3rd Edition
Brand Management: Mastering Research, Theory and Practice
USD $48.95 $39.16
May 21, 2020 by Routledge
ISBN: 9780367172589
Paperback
338 Pages


1st Edition
Brand Metrics: Measuring Brand Efficacy along the Customer Journey
USD $49.95 $39.96
September 09, 2021 by Routledge
ISBN: 9780367765040
Paperback
156 Pages

1st Edition
Brand Positioning: Connecting Marketing Strategy and Communications
USD $46.95 $37.56
February 04, 2020 by Routledge
ISBN: 9780367250195
Paperback
262 Pages


1st Edition
Corporate Brand Design: Developing and Managing Brand Identity
USD $49.95 $39.96
September 30, 2021 by Routledge
ISBN: 9780367515027
Paperback
282 Pages

1st Edition
Decoding Coca-Cola: A Biography of a Global Brand
USD $160.00 $128.00
December 08, 2020 by Routledge
ISBN: 9781138495449
Hardback
250 Pages


1st Edition
Nation Branding in Europe
USD $59.95 $47.96
August 02, 2021 by Routledge
ISBN: 9780367540135
Hardback
122 Pages

1st Edition
Strategic Brand Management and Development: Creating and Marketing Successful Brands
USD $54.95 $43.96
December 31, 2020 by Routledge
ISBN: 9780367338756
Paperback
368 Pages


1st Edition
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives
USD $48.95 $39.16
January 29, 2021 by Routledge
ISBN: 9780367428822
Paperback
388 Pages

Consumer Behaviour

1st Edition
Consumer Behaviour and Analytics
USD $48.95 $39.16
August 27, 2019 by Routledge
ISBN: 9781138592650
Paperback
216 Pages

2nd Edition
Marketing Strategy for the Creative and Cultural Industries
USD $58.95 $47.16
September 17, 2020 by Routledge
ISBN: 9780367419776
Paperback
332 Pages


1st Edition
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z
USD $48.95 $39.16
December 29, 2020 by Routledge
ISBN: 9780367820947
Paperback
174 Pages

1st Edition
Experiential Marketing: Case Studies in Customer Experience
USD $52.95 $42.36
December 28, 2020 by Routledge
ISBN: 9780367900922
Paperback
346 Pages


1st Edition
The Customer Copernicus: How to be Customer-Led
USD $28.95 $23.16
May 17, 2021 by Routledge
ISBN: 9780367564636
Paperback
234 Pages

1st Edition
Consumer Behaviour and the Arts: A Marketing Perspective
USD $54.95 $43.96
September 30, 2021 by Routledge
ISBN: 9780367207304
Paperback
158 Pages


Creative, Fashion & Sports Industries

1st Edition
Corporate Heritage Marketing: Using the Past as a Strategic Asset
USD $44.95 $35.96
May 31, 2021 by Routledge
ISBN: 9780367764999
Paperback
120 Pages

1st Edition
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
USD $48.95 $39.16
November 18, 2019 by Routledge
ISBN: 9781138323094
Paperback
214 Pages


1st Edition
Luxury and Fashion Marketing: The Global Perspective
USD $160.00 $128.00
December 07, 2020 by Routledge
ISBN: 9781138576438
Hardback
156 Pages

2nd Edition
Marketing Strategy for the Creative and Cultural Industries
USD $58.95 $47.16
September 17, 2020 by Routledge
ISBN: 9780367419776
Paperback
332 Pages


2nd Edition
Sports Marketing
USD $525.00 $420.00
August 03, 2018 by Routledge
ISBN: 9781138039834
Hardback
446 Pages

Digital Marketing

1st Edition
Absolute Essentials of Digital Marketing
USD $59.95 $47.96
September 25, 2020 by Routledge
ISBN: 9780367859206
Hardback
118 Pages

1st Edition
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
USD $46.95 $37.56
July 30, 2021 by Routledge
ISBN: 9780367460372
Paperback
212 Pages


2nd Edition
Creating Value with Data Analytics in Marketing: Mastering Data Science
USD $54.95 $43.96
November 08, 2021 by Routledge
ISBN: 9780367819798
Paperback
336 Pages

2nd Edition
Digital and Social Media Marketing: A Results-Driven Approach
USD $49.95 $39.96
April 14, 2020 by Routledge
ISBN: 9780367236021
Paperback
364 Pages


5th Edition
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
USD $56.95 $45.56
May 17, 2017 by Routledge
ISBN: 9781138191709
Paperback
690 Pages

2nd Edition
Digital Marketing Fundamentals: From Strategy to ROI
USD $74.95 $59.96
July 06, 2021 by Routledge
ISBN: 9789001749842
Paperback
650 Pages


1st Edition
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
USD $160.00 $128.00
December 11, 2020 by Routledge
ISBN: 9780367613105
Hardback
196 Pages

1st Edition
Influencer Marketing: Building Brand Communities and Engagement
USD $44.95 $35.96
November 30, 2020 by Routledge
ISBN: 9780367338688
Paperback
322 Pages


1st Edition
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior using SPSS
USD $49.95 $39.96
November 02, 2021 by Routledge
ISBN: 9781032052199
Paperback
218 Pages

1st Edition
Social Media Storms: Empowering Leadership Beyond Crisis Management
USD $46.95 $37.56
August 26, 2021 by Routledge
ISBN: 9780367425272
Paperback
174 Pages


Global Marketing

3rd Edition
Global Marketing: Strategy, Practice, and Cases
USD $79.95 $63.96
August 17, 2020 by Routledge
ISBN: 9780367196097
Paperback
666 Pages

2nd Edition
Intercultural Communication for Global Business: How Leaders Communicate for Success
USD $89.95 $71.96
August 31, 2021 by Routledge
ISBN: 9780367375560
Paperback
334 Pages


1st Edition
Intercultural Marketing: Theory and Practice
USD $59.95 $47.96
November 18, 2020 by Routledge
ISBN: 9780367902544
Paperback
244 Pages

Marketing Communications

1st Edition
Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs
USD $44.95 $35.96
September 29, 2021 by Routledge
ISBN: 9780367430085
Paperback
236 Pages

1st Edition
Crisis Communication: Managing Stakeholder Relationships
USD $48.95 $39.16
October 08, 2019 by Routledge
ISBN: 9781138346246
Paperback
342 Pages


2nd Edition
Integrated Marketing Communication: Advertising and Promotion in a Digital World
USD $74.95 $59.96
November 30, 2021 by Routledge
ISBN: 9780367436230
Paperback
314 Pages

2nd Edition
Marketing Communications
USD $56.95 $45.56
September 23, 2020 by Routledge
ISBN: 9780429447044
Paperback
420 Pages


1st Edition
The Dark Side of Marketing Communications: Critical Marketing Perspectives
USD $44.95 $35.96
October 29, 2020 by Routledge
ISBN: 9781138587137
Paperback
134 Pages

Marketing History

1st Edition
Digital Dawn in Adland: Transforming Australian Agencies
USD $160.00 $128.00
June 17, 2021 by Routledge
ISBN: 9781138393882
Hardback
176 Pages

1st Edition
Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia
USD $160.00 $128.00
June 08, 2020 by Routledge
ISBN: 9781138323025
Hardback
212 Pages


Marketing Practice

1st Edition
Answers for Ethical Marketers: A Guide to Good Practice in Business Communication
USD $39.95 $31.96
April 22, 2021 by Routledge
ISBN: 9780367529505
Paperback
182 Pages

1st Edition
Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose
USD $38.95 $31.16
May 21, 2020 by Routledge
ISBN: 9780367428334
Hardback
226 Pages


1st Edition
Internal Marketing: Theories, Perspectives, and Stakeholders
USD $160.00 $128.00
October 30, 2020 by Routledge
ISBN: 9780367532925
Hardback
146 Pages

1st Edition
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
USD $160.00 $128.00
November 26, 2020 by Routledge
ISBN: 9780367172695
Hardback
226 Pages


1st Edition
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
USD $39.95 $31.96
October 27, 2020 by Routledge
ISBN: 9780367554408
Paperback
106 Pages

1st Edition
The Future of Global Retail: Learning from China's Retail Revolution
USD $36.98 $29.58
September 27, 2021 by Routledge
ISBN: 9781032070421
Paperback
250 Pages


1st Edition
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
USD $39.95 $31.96
June 10, 2020 by Routledge
ISBN: 9780367242695
Paperback
292 Pages

Marketing Research & Research Methods

2nd Edition
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
USD $49.95 $39.96
December 13, 2019 by Routledge
ISBN: 9781138332218
Paperback
278 Pages

1st Edition
The Case Study Companion: Teaching, Learning and Writing Business Case Studies
USD $44.95 $35.96
May 26, 2021 by Routledge
ISBN: 9780367426965
Paperback
228 Pages


1st Edition
The Routledge Companion to Marketing Research
USD $250.00 $200.00
June 28, 2021 by Routledge
ISBN: 9781138682788
Hardback
632 Pages

Strategic Marketing

1st Edition
Building Value through Marketing: A Step-by-Step Guide
USD $39.95 $31.96
September 23, 2020 by Routledge
ISBN: 9780367472863
Paperback
246 Pages

4th Edition
Customer Relationship Management: Concepts and Technologies
USD $89.95 $71.96
May 15, 2019 by Routledge
ISBN: 9781138498259
Paperback
468 Pages


3rd Edition
Entrepreneurial Marketing: How to Develop Customer Demand
USD $52.95 $42.36
September 15, 2021 by Routledge
ISBN: 9780367445324
Paperback
178 Pages

2nd Edition
Entrepreneurship Marketing: Principles and Practice of SME Marketing
USD $48.95 $39.16
March 12, 2020 by Routledge
ISBN: 9781138585232
Paperback
458 Pages


2nd Edition
Marketing Management: A Cultural Perspective
USD $54.95 $43.96
May 18, 2020 by Routledge
ISBN: 9781138561410
Paperback
564 Pages

1st Edition
Sustainable Marketing Planning
USD $52.95 $42.36
November 07, 2019 by Routledge
ISBN: 9780367025212
Paperback
286 Pages


1st Edition
The Routledge Companion to Strategic Marketing
USD $250.00 $200.00
November 25, 2020 by Routledge
ISBN: 9781138489080
Hardback
506 Pages

6th Edition
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
USD $210.00 $168.00
November 13, 2017 by Routledge
ISBN: 9781138737501
Hardback
352 Pages