Strategic Brand Management Cover

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development.

Chapter 7 -  Brand ethics, social responsibility, and sustainable consumption defines ethics and corporate social responsibility (CSR), and explores their implications for brands in postmodern society. It discusses the two main traditions in moral philosophy and their implications for branding. The chapter explores the processes organisations can follow in order to incorporate ethics and CSR in their brand marketing.

Complete the form below to download your copy



What's included:

1. Chapter 7 - Brand ethics, social responsibility, and sustainable consumptiom from Strategic Brand Management and Development

Featured Books

1st Edition
Strategic Brand Management and Development: Creating and Marketing Successful Brands
USD $59.95 $44.96
December 31, 2020 by Routledge
ISBN: 9780367338756
368 Pages

1st Edition
The Handbook of Ethical Purchasing: Principles and Practice
USD $42.95 $32.21
October 13, 2021 by Routledge
ISBN: 9781032059952
226 Pages

1st Edition
Branded Content: The Fateful Merging of Media and Marketing
USD $48.95 $36.71
August 27, 2021 by Routledge
ISBN: 9781138190429
292 Pages

1st Edition
Corporate Brand Design: Developing and Managing Brand Identity
USD $54.95 $41.21
September 30, 2021 by Routledge
ISBN: 9780367515027
282 Pages