• Hispanic Marketing

    The Power of the New Latino Consumer, 3rd Edition

    By Felipe Korzenny, Betty Ann Korzenny, Sindy Chapa

    Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing…

    Paperback – 2017-06-12 
    Routledge

  • Offshore Central Asia

    Edited by John Heathershaw, Alexander Cooley

    Hardback – 2017-06-12 
    Routledge
    ThirdWorlds

  • Asian English Language Classrooms

    Where Theory and Practice Meet

    Edited by Handoyo Puji Widodo, Alistair Wood, Deepti Gupta

    The teaching of English in the Asian context is always challenging and dynamic because both teachers and learners have diverse linguistic and cultural backgrounds. Equally important, where English is not widely used outside the classroom, English language classrooms are an authentic site of learner…

    Hardback – 2017-06-09 
    Routledge
    Routledge Research in Language Education

  • Employers' Associations in Asia

    Employer Collective Action

    Edited by Benson John, Zhu Ying, Gospel Howard

    Economic growth in Asia over the past half century has led to significant changes in societies, business organization and the nature of work. This has been accompanied by the rise in some countries of trade unions and also of employers’ associations. This book explores the nature of employers’…

    Hardback – 2017-06-09 
    Routledge
    Routledge Studies in the Growth Economies of Asia

  • From Citizenship Education to National Education

    Perceptions of National Identity and National Education of Hong Kong’s Secondary School Teachers

    By King Man Eric Chong

    This book makes a timely contribution to understanding perceptions on national identity and National Education, with both of them have become controversial topics in Hong Kong Special Administrative Region (SAR) of China. In a so-called globalization era, national identity and National Education,…

    Hardback – 2017-06-09 
    Routledge
    Routledge Series on Schools and Schooling in Asia

  • Memories of Empire and Entry into International Society

    Views from the European periphery

    Edited by Filip Ejdus

    What is the role of memories for the expansion of international society? By drawing on the English School approach to International Relations this edited volume argues that the memories of empire and suzerainty are key to understanding sociological aspects of the expansion of anarchical society.…

    Hardback – 2017-06-09 
    Routledge
    New International Relations

  • Positive Social Identity

    The Quantitative Analysis of Ethics

    By Nick Duncan

    Despite considerable work the answer to basic questions such as ‘what are our ethics and our moral norms now?’ ‘Have they changed since last year?’, ‘If so why?’ remain surprisingly illusive. This book argues that progress towards answering these questions is possible through a grounded analytical…

    Hardback – 2017-06-09 
    Routledge
    Law, Ethics and Governance

  • The 21st Century

    Geo-politics, Democracy and Peace

    By Balmiki Prasad Singh

    This book examines a wide range of issues that are expected to play a dominant role in shaping the 21st century. Delineating key concerns in geopolitics, democracy and peace, it studies the functions and influences of educational institutions, progressive religious and social groups, communities,…

    Hardback – 2017-06-09 
    Routledge India

  • Uyghur Conceptions of Family and Society

    Habits of the Uyghur Heart

    By Xiaowei Zang

    Contributing to existing literature on ethnic studies in China, this book is a study of minority subjective experiences in China, using Uyghur Muslims as a case study. By examining Uyghur conceptions of family and society, it investigates whether or not ethnic minorities are culturally capable of…

    Hardback – 2017-06-09 
    Routledge
    Routledge Studies on Ethnicity in Asia

  • Transforming Society

    Strategies for Social Development from Singapore, Asia and Around the World

    Edited by Ngoh Tiong Tan

    Social change affects all quarters of life and human society whether in individual neighbourhoods, communities or nations, or in the world as a whole - encompassing many issues of gender, age, social class and ethnicity. This book examines both the conceptual as well as operational aspects of…

    Hardback – 2017-06-09 
    Routledge
    Routledge Contemporary Southeast Asia Series

  • China-Africa Relations

    Building Images through Cultural Co-operation, Media Representation and on the Ground Activities

    Edited by Kathryn Batchelor, Xiaoling Zhang

    The recent rapid growth in China’s involvement in Africa is being promoted by both Chinese and African leaders as being conducted in a spirit of co-operation, friendship and equality. In the media and informally, however, a different, less harmonious picture emerges. This book explores how China…

    Hardback – 2017-06-09 
    Routledge
    China Policy Series

  • Literature and Literary Theory in Contemporary China

    By Zhang Jiong

    Marxism initiated a new era not only for people to fight for socialist future, but also for each discipline of sciences to witness profound changes. In such a context, literature, which has always been closely related to politics, will inevitably move towards a new direction. This book is composed…

    Hardback – 2017-06-08 
    Routledge
    China Perspectives

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