Taylor & Francis India: Communication Research Methods

  • Research Methods in Health Communication: Principles and Application book cover

    Research Methods in Health Communication

    Principles and Application, 1st Edition

    Edited by Bryan B. Whaley

    This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety…

    Paperback – 2014-06-26
    Routledge

  • Sociotechnical Communication in Engineering book cover

    Sociotechnical Communication in Engineering

    1st Edition

    Edited by Jon A. Leydens

    This collection explores why engineering communication constitutes sociotechnical communication. Sociotechnical communication acknowledges that engineering communication occurs not in a vacuum but shapes and is shaped by multiple social forces. Through diverse research cases, the authors show how…

    Hardback – 2014-05-14
    Routledge

  • Coming to Narrative: A Personal History of Paradigm Change in the Human Sciences book cover

    Coming to Narrative

    A Personal History of Paradigm Change in the Human Sciences, 1st Edition

    By Arthur P Bochner

    Reflecting on a 50 year university career, Distinguished Professor Arthur Bochner, former President of the National Communication Association, discloses a lived history, both academic and personal, that has paralleled many of the paradigm shifts in the human sciences inspired by the turn toward…

    Paperback – 2014-04-15
    Routledge
    Writing Lives: Ethnographic Narratives

  • Performance: An Alphabet of Performative Writing book cover

    Performance

    An Alphabet of Performative Writing, 1st Edition

    By Ronald J Pelias

    Performance uses the alphabet as an organizational device to present a series of short pieces that approach performance from multiple perspectives and various compositional strategies. Pelias’s essays, poetry, dialogue, personal narratives, quick speculations, and other literary genres explore the…

    Paperback – 2014-02-15
    Routledge

  • Discourse Analysis: Putting Our Worlds into Words book cover

    Discourse Analysis

    Putting Our Worlds into Words, 1st Edition

    By Susan Strauss, Parastou Feiz

    This introductory textbook presents a variety of approaches and perspectives that can be employed to analyze any sample of discourse. The perspectives come from multiple disciplines, including linguistics, sociolinguistics, and linguistic anthropology, all of which shed light on meaning and the…

    Paperback – 2013-12-20
    Routledge

  • Conversations about Qualitative Communication Research: Behind the Scenes with Leading Scholars book cover

    Conversations about Qualitative Communication Research

    Behind the Scenes with Leading Scholars, 1st Edition

    By Christine S Davis

    Christine Davis offers readers an insider’s view of the practices of ten leading qualitative communication scholars, showing how they make critical decisions in the process of conducting research. Through interviews and reflective assessment of their key articles, these researchers make visible how…

    Paperback – 2013-11-15
    Routledge

  • Dictionary of Advertising and Marketing Concepts book cover

    Dictionary of Advertising and Marketing Concepts

    1st Edition

    By Arthur Asa Berger

    From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and…

    Paperback – 2013-08-31
    Routledge

  • Effective Risk Communication book cover

    Effective Risk Communication

    1st Edition

    Edited by Joseph Arvai, Louie Rivers III

    There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws…

    Paperback – 2013-08-13
    Routledge
    Earthscan Risk in Society

  • Methods for Analyzing Social Media book cover

    Methods for Analyzing Social Media

    1st Edition

    Edited by Klaus Bredl, Julia Hünniger, Jakob Linaa Jensen

    Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many…

    Hardback – 2013-07-19
    Routledge

  • Inside Relationships: A Creative Casebook in Relational Communication book cover

    Inside Relationships

    A Creative Casebook in Relational Communication, 1st Edition

    Edited by Sandra L Faulkner

    This book of original case studies allows students in interpersonal and relational communication classes to engage with creative stories about lives and relationships, helping them understand how communication processes work. Written in literary format—essays, short stories, scripts, photographs,…

    Paperback – 2013-04-30
    Routledge

  • Data Mining Methods for the Content Analyst: An Introduction to the Computational Analysis of Content book cover

    Data Mining Methods for the Content Analyst

    An Introduction to the Computational Analysis of Content, 1st Edition

    By Kalev Leetaru

    With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the…

    Paperback – 2011-12-13
    Routledge
    Routledge Communication Series

  • Understanding American Icons: An Introduction to Semiotics book cover

    Understanding American Icons

    An Introduction to Semiotics, 1st Edition

    By Arthur Asa Berger

    This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for…

    Paperback – 2011-10-31
    Routledge

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