• Persuasion: Social Influence and Compliance Gaining book cover

    Persuasion

    Social Influence and Compliance Gaining, 6th Edition

    By Robert H Gass, John S Seiter

    Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this…

    Paperback – 2018-02-16
    Routledge

  • Rhetorical Public Speaking: Civic Engagement in the Digital Age book cover

    Rhetorical Public Speaking

    Civic Engagement in the Digital Age, 3rd Edition

    By Nathan Crick

    Rhetorical Public Speaking: Civic Engagement in the Digital Age, Third Edition offers students an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment. It provides a foundation to guide students in…

    Paperback – 2017-06-12
    Routledge

  • The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century book cover

    The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

8Series in Persuasion

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