Taylor & Francis India: Public Relations

  • Communication Research Measures III: A Sourcebook book cover

    Communication Research Measures III

    A Sourcebook, 1st Edition

    Edited by Elizabeth E. Graham, Joseph P. Mazer

    Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an…

    Paperback – 2019-10-16 
    Routledge
    Routledge Communication Series

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-10-11 
    Routledge

  • Cases in Public Relations Management: The Rise of Social Media and Activism book cover

    Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…

    Paperback – 2019-08-27 
    Routledge

  • Political Public Relations: Concepts, Principles and Applications book cover

    Political Public Relations

    Concepts, Principles and Applications, 2nd Edition

    Edited by Jesper Stromback, Spiro Kiousis

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political…

    Paperback – 2019-08-19 
    Routledge
    Routledge Communication Series

  • Movements in Organizational Communication Research: Current Issues and Future Directions book cover

    Movements in Organizational Communication Research

    Current Issues and Future Directions, 1st Edition

    Edited by Jamie McDonald, Rahul Mitra

    Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique…

    Paperback – 2019-03-13
    Routledge

  • Public Relations: Competencies and Practice book cover

    Public Relations

    Competencies and Practice, 1st Edition

    Edited by Carolyn Mae Kim

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-02-20
    Routledge

  • Public Relations Planning: A Strategic Approach book cover

    Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Data-Driven Public Relations Research: 21st Century Practices and Applications book cover

    Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

  • Interviewing in a Changing World: Situations and Contexts book cover

    Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24
    Routledge

  • Strategic Writing: Multimedia Writing for Public Relations, Advertising and More book cover

    Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

  • A Manager's Guide to PR Projects: A Practical Approach book cover

    A Manager's Guide to PR Projects

    A Practical Approach, 2nd Edition

    By Patricia Parsons

    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…

    Paperback – 2017-11-01
    Routledge

  • The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice book cover

    The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

9Series in Public Relations

Product Search