Taylor & Francis India: Technical Communication

  • The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain book cover

    The Neuroscience of Multimodal Persuasive Messages

    Persuading the Brain, 1st Edition

    By Dirk Remley

    In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological…

    Paperback – 2019-12-20 
    Routledge

  • Professional Communication and Network Interaction: A Rhetorical and Ethical Approach book cover

    Professional Communication and Network Interaction

    A Rhetorical and Ethical Approach, 1st Edition

    By Heidi A. McKee, James E. Porter

    Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop…

    Paperback – 2019-12-20 
    Routledge

  • Topic-Driven Environmental Rhetoric book cover

    Topic-Driven Environmental Rhetoric

    1st Edition

    Edited by Derek G. Ross

    Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The purpose of this edited collection on topics of environmental rhetoric is to fill gaps in scholarship…

    Paperback – 2019-12-20 
    Routledge

  • Posthuman Praxis in Technical Communication book cover

    Posthuman Praxis in Technical Communication

    1st Edition

    Edited by Kristen R. Moore, Daniel P. Richards

    This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much…

    Paperback – 2019-12-20 
    Routledge

  • Commonplaces of Scientific Evidence in Environmental Discourses book cover

    Commonplaces of Scientific Evidence in Environmental Discourses

    1st Edition

    By Denise Tillery

    This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in…

    Paperback – 2019-12-20 
    Routledge

  • Rhetoric and Communication Perspectives on Domestic Violence and Sexual Assault: Policy and Protocol Through Discourse book cover

    Rhetoric and Communication Perspectives on Domestic Violence and Sexual Assault

    Policy and Protocol Through Discourse, 1st Edition

    By Amy D. Propen, Mary Schuster

    This book brings rhetorical, legal, and professional communication perspectives to the discourse surrounding policy-making efforts within the United States around two types of violent crimes against women: domestic violence and sexual assault. The authors propose that such analysis adds to our…

    Paperback – 2019-12-20 
    Routledge

  • Digital Food Activism book cover

    Digital Food Activism

    1st Edition

    Edited by Tanja Schneider, Karin Eli, Catherine Dolan, Stanley Ulijaszek

    Digital Food Activism is a new edited volume that investigates how digital media technologies are transforming food activism and consumers' engagements with food, eating, and food systems. Bringing together critical food studies, economic anthropology, digital sociology, and science and technology…

    Paperback – 2019-12-12
    Routledge

  • Writing Postindustrial Places: Technoculture amid the Cornfields book cover

    Writing Postindustrial Places

    Technoculture amid the Cornfields, 1st Edition

    By Michael J. Salvo

    Exploring the relationship between postindustrial writing and developments in energy production, manufacturing, and agriculture, Michael J. Salvo shows how technological and industrial innovation relies on communicative and organizational suppleness. Through representative case studies, Salvo…

    Paperback – 2019-12-12
    Routledge

  • Routledge Handbook of Public Communication of Science and Technology: Second edition book cover

    Routledge Handbook of Public Communication of Science and Technology

    Second edition, 2nd Edition

    Edited by Massimiano Bucchi, Brian Trench

    Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of…

    Paperback – 2019-08-08
    Routledge

  • Routledge Handbook of Science, Technology, and Society book cover

    Routledge Handbook of Science, Technology, and Society

    1st Edition

    Edited by Daniel Lee Kleinman, Kelly Moore

    Over the last decade or so, the field of science and technology studies (STS) has become an intellectually dynamic interdisciplinary arena. Concepts, methods, and theoretical perspectives are being drawn both from long-established and relatively young disciplines. From its origins in…

    Paperback – 2019-04-18
    Routledge

  • Signs, Genres, and Communities in Technical Communication book cover

    Signs, Genres, and Communities in Technical Communication

    1st Edition

    By M. Jimmie Killingsworth, Michael K Gilbertson

    This important new text invites readers to step back from their busy professional lives and look at technical communication philosophically, to ask fundamental questions such as what does it mean to communicate? and how do language and graphics - the ""signs"" or ""tools"" of the technical…

    Paperback – 2019-01-30
    Routledge

  • A Forensic Linguistic Approach to Legal Disclosures: ERISA Cash Balance Conversion Cases and the Contextual Dynamics of Deception book cover

    A Forensic Linguistic Approach to Legal Disclosures

    ERISA Cash Balance Conversion Cases and the Contextual Dynamics of Deception, 1st Edition

    By James Stratman

    This book is a scholarly work of forensic linguistics that demonstrates how the principles of Gricean pragmatics and their recent elaboration in Information Manipulation Theory (IMT) can be of use to courts faced with deciding cases of allegedly fraudulent disclosure documents. The usual goal of…

    Paperback – 2018-08-23
    Routledge
    Routledge Studies in Linguistics

9Series in Technical Communication

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