Taylor & Francis India: Technical Communication

  • The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain book cover

    The Neuroscience of Multimodal Persuasive Messages

    Persuading the Brain, 1st Edition

    By Dirk Remley

    In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological…

    Paperback – 2019-12-20 
    Routledge

  • Professional Communication and Network Interaction: A Rhetorical and Ethical Approach book cover

    Professional Communication and Network Interaction

    A Rhetorical and Ethical Approach, 1st Edition

    By Heidi A. McKee, James E. Porter

    Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop…

    Paperback – 2019-12-20 
    Routledge

  • Topic-Driven Environmental Rhetoric book cover

    Topic-Driven Environmental Rhetoric

    1st Edition

    Edited by Derek G. Ross

    Common topics and commonplaces help develop arguments and shape understanding. When used in argumentation, they may help interested parties more effectively communicate valuable information. The purpose of this edited collection on topics of environmental rhetoric is to fill gaps in scholarship…

    Paperback – 2019-12-20 
    Routledge

  • Posthuman Praxis in Technical Communication book cover

    Posthuman Praxis in Technical Communication

    1st Edition

    Edited by Kristen R. Moore, Daniel P. Richards

    This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much…

    Paperback – 2019-12-20 
    Routledge

  • Commonplaces of Scientific Evidence in Environmental Discourses book cover

    Commonplaces of Scientific Evidence in Environmental Discourses

    1st Edition

    By Denise Tillery

    This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in…

    Paperback – 2019-12-20 
    Routledge

  • Rhetoric and Communication Perspectives on Domestic Violence and Sexual Assault: Policy and Protocol Through Discourse book cover

    Rhetoric and Communication Perspectives on Domestic Violence and Sexual Assault

    Policy and Protocol Through Discourse, 1st Edition

    By Amy D. Propen, Mary Schuster

    This book brings rhetorical, legal, and professional communication perspectives to the discourse surrounding policy-making efforts within the United States around two types of violent crimes against women: domestic violence and sexual assault. The authors propose that such analysis adds to our…

    Paperback – 2019-12-20 
    Routledge

  • Geographies of the Internet book cover

    Geographies of the Internet

    1st Edition

    Edited by Barney Warf

    This book offers a comprehensive overview of recent research on the internet, emphasizing its spatial dimensions, geospatial applications, and the numerous social and geographic implications such as the digital divide and the mobile internet. Written by leading scholars in the field, the book…

    Hardback – 2020-01-29 
    Routledge
    Routledge Studies in Human Geography

  • Teaching Content Management in Technical Communication book cover

    Teaching Content Management in Technical Communication

    1st Edition

    Edited by Tracy Bridgeford

    This collection offers a comprehensive overview of approaches to teaching the complex subject of content management. The twelve chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing,…

    Paperback – 2020-03-17 
    Routledge
    ATTW Series in Technical and Professional Communication

  • Reimagining Communication: Experience book cover

    Reimagining Communication: Experience

    1st Edition

    Edited by Michael Filimowicz, Veronika Tzankova

    Reimagining Communication: Experience explores the embodied and experiential aspects of media forms across a variety of contemporary platforms, uses, content variations, audiences, and professional roles. A diverse body of contributions offer a broad range of perspectives on memory, embodiment,…

    Paperback – 2020-03-25 
    Routledge
    Reimagining Communication

  • Reimagining Communication: Mediation book cover

    Reimagining Communication: Mediation

    1st Edition

    Edited by Michael Filimowicz, Veronika Tzankova

    Reimagining Communication: Mediation explores information and media technologies across a variety of contemporary platforms, uses, content variations, audiences, and professional roles. A diverse body of contributions in this unique interdisciplinary resource offers perspectives on digital games,…

    Paperback – 2020-04-01 
    Routledge
    Reimagining Communication

  • Reimagining Communication: Meaning book cover

    Reimagining Communication: Meaning

    1st Edition

    Edited by Michael Filimowicz, Veronika Tzankova

    Reimagining Communication: Meaning surveys the foundational theoretical and methodological approaches that continue to shape Communication Studies, synthesizing the complex relationship of communication to meaning making in a uniquely accessible and engaging way. The Reimagining Communication…

    Paperback – 2020-04-23 
    Routledge
    Reimagining Communication

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