Taylor & Francis India: Communication Studies

  • Strategic Planning for Public Relations book cover

    Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith, Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Applied Mass Communication Theory: A Guide for Media Practitioners book cover

    Applied Mass Communication Theory

    A Guide for Media Practitioners, 2nd Edition

    By Jack Rosenberry, Lauren A. Vicker

    Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on…

    Paperback – 2017-05-23
    Routledge

  • Learning Theory and Online Technologies book cover

    Learning Theory and Online Technologies

    2nd Edition

    By Linda Harasim

    Learning Theory and Online Technologies offers a powerful overview of the current state of online learning, the foundations of its historical roots and growth, and a framework for distinguishing between the major approaches to online learning. It addresses pedagogy (how to design an effective…

    Paperback – 2017-05-16
    Routledge

  • Global Perspectives on Intercultural Communication book cover

    Global Perspectives on Intercultural Communication

    1st Edition

    Edited by Stephen M. Croucher

    What is intercultural communication? How does perspective shape a person’s definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic…

    Paperback – 2017-05-10
    Routledge

  • Persuasion in Society book cover

    Persuasion in Society

    3rd Edition

    By Dr Herbert W Simons, Jean G. Jones, Herbert W. Simons

    Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging…

    Paperback – 2017-04-07
    Routledge

  • Popular Music: The Key Concepts book cover

    Popular Music: The Key Concepts

    4th Edition

    By Roy Shuker

    Now in an updated fourth edition, this popular A-Z student handbook provides a comprehensive survey of key ideas and concepts in popular music culture. With new and expanded entries on genres and subgenres, the text comprehensively examines the social and cultural aspects of popular music, taking…

    Paperback – 2017-03-29
    Routledge
    Routledge Key Guides

  • Communication Research Methodology: A Strategic Approach to Applied Research book cover

    Communication Research Methodology

    A Strategic Approach to Applied Research, 1st Edition

    By Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask

    This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin…

    Paperback – 2017-03-03
    Routledge

  • Communicating Ethically: Character, Duties, Consequences, and Relationships book cover

    Communicating Ethically

    Character, Duties, Consequences, and Relationships, 2nd Edition

    By William Neher, Paul Sandin

    Communicating Ethically provides a broad introduction to the ethical nature of communication. Now in its second edition, the text has been revised to further address current issues, such as: evolving social media and digital platforms, growing cultural communication and discussion of diversity, and…

    Paperback – 2017-02-15
    Routledge

  • The Case Writing Workbook: A Self-Guided Workshop book cover

    The Case Writing Workbook

    A Self-Guided Workshop, 2nd Edition

    By Gina Vega

    This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an…

    Paperback – 2017-02-14
    Routledge

  • Using Sources Effectively: Strengthening Your Writing and Avoiding Plagiarism book cover

    Using Sources Effectively

    Strengthening Your Writing and Avoiding Plagiarism, 5th Edition

    By Robert A. Harris

    Now in its fifth, expanded edition, Using Sources Effectively, Fifth Edition targets the two most prominent problems in current research-paper writing: the increase in unintentional plagiarism and the ineffective use of research source material. Designed as a supplementary textbook for both…

    Paperback – 2017-01-30
    Routledge

  • Advanced Public Speaking: A Leader's Guide book cover

    Advanced Public Speaking

    A Leader's Guide, 2nd Edition

    By Michael J. Hostetler, Mary L. Kahl

    Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking…

    Paperback – 2017-01-25
    Routledge

  • The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century book cover

    The Dynamics of Persuasion

    Communication and Attitudes in the Twenty-First Century, 6th Edition

    By Richard M. Perloff

    The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion…

    Paperback – 2017-01-06
    Routledge
    Routledge Communication Series

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