Taylor & Francis India: Communication Studies

  • Nonverbal Messages Tell More: A Practical Guide to Nonverbal Communication book cover

    Nonverbal Messages Tell More

    A Practical Guide to Nonverbal Communication, 1st Edition

    By Teri Kwal Gamble, Michael Gamble

    Nonverbal Messages Tell More: A Practical Guide to Nonverbal Communication offers an active and dynamic approach to the study of nonverbal communication. The study of nonverbal cues and messages is a difficult undertaking, but Teri and Michael Gamble have put together a volume that approaches the…

    Paperback – 2016-08-24
    Routledge

  • Student Workbook to Accompany Crisis Communications: A Casebook Approach book cover

    Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn_Banks, Kathleen Fearn-Banks

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals…

    Paperback – 2016-08-23
    Routledge

  • Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media book cover

    Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-08-15
    Routledge

  • Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication book cover

    Pitch, Tweet, or Engage on the Street

    How to Practice Global Public Relations and Strategic Communication, 1st Edition

    By Kara Alaimo

    Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations…

    Paperback – 2016-08-09
    Routledge

  • From Numbers to Words: Reporting Statistical Results for the Social Sciences book cover

    From Numbers to Words

    Reporting Statistical Results for the Social Sciences, 1st Edition

    By Susan Morgan, Tom Reichert, Tyler R. Harrison

    This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides…

    Paperback – 2016-08-09
    Routledge

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
    Routledge
    Routledge Communication Series

  • The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns book cover

    The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns, 1st Edition

    By Margo Berman

    The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable…

    Paperback – 2016-07-19
    Routledge

  • Social Media Campaigns: Strategies for Public Relations and Marketing book cover

    Social Media Campaigns

    Strategies for Public Relations and Marketing, 1st Edition

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-05
    Routledge

  • Landmark Essays on Historiographies of Rhetorics book cover

    Landmark Essays on Historiographies of Rhetorics

    1st Edition

    Edited by Victor J Vitanza

    This reader presents essays that editor Victor Vitanza describes as "efforts at revisionary histories that are either quasi-traditional histories or radical subversive histories." They are influential works published over the past four decades by major rhetoricians and historians with radically…

    Paperback – 2016-06-15
    Routledge
    Landmark Essays Series

  • Principles of American Journalism: An Introduction book cover

    Principles of American Journalism

    An Introduction, 2nd Edition

    By Stephanie Craft, Charles N. Davis

    Designed to engage, inspire and challenge students while laying out the fundamentals of the craft, Principles of American Journalism introduces readers to the core values of journalism and its singular role in a democracy. From the First Amendment to Facebook, the new and revised edition of this…

    Paperback – 2016-04-01
    Routledge

  • Evocative Autoethnography: Writing Lives and Telling Stories book cover

    Evocative Autoethnography

    Writing Lives and Telling Stories, 1st Edition

    By Arthur Bochner, Carolyn Ellis

    This comprehensive text is the first to introduce evocative autoethnography as a methodology and a way of life in the human sciences. Using numerous examples from their work and others, world-renowned scholars Arthur Bochner and Carolyn Ellis, originators of the method, emphasize how to connect…

    Paperback – 2016-03-21
    Routledge
    Writing Lives: Ethnographic Narratives

  • Social Media: Communication, Sharing and Visibility book cover

    Social Media

    Communication, Sharing and Visibility, 1st Edition

    By Graham Meikle

    Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those…

    Paperback – 2016-02-25
    Routledge

2Series in Communication Studies

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