• Public Relations book cover

    Public Relations

    1st Edition

    Edited by Robert Heath

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature…

    Hardback – 2013-06-28
    Routledge
    Critical Concepts in Media and Cultural Studies

  • Marketing Research book cover

    Marketing Research

    1st Edition

    Edited by David F. Birks, Tim Macer

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge…

    Hardback – 2008-12-11
    Routledge
    Critical Perspectives on Business and Management

  • Brands and Brand Management book cover

    Brands and Brand Management

    1st Edition

    Edited by Richard Elliott

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject.…

    Hardback – 2008-11-28
    Routledge
    Critical Perspectives on Business and Management

  • Consumer Behaviour Analysis: Critical Perspectives on Business and Management book cover

    Consumer Behaviour Analysis

    Critical Perspectives on Business and Management, 1st Edition

    Edited by Gordon Foxall

    Hardback – 2001-11-15
    Routledge
    Critical Perspectives on Business and Management

  • Retailing: Critical Concepts book cover

    Retailing

    Critical Concepts, 1st Edition

    Edited by Anne M. Findlay, Leigh Sparks

    The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailing. The collection is arranged as follows: * Volume 1: The Evolution and Development of Retailing * Volume 2:The Environments for Retailing * Volume 3: (…

    Hardback – 2001-10-11
    Routledge

  • Industrial Relations: Critical Perspectives on Business and Management book cover

    Industrial Relations

    Critical Perspectives on Business and Management, 1st Edition

    Edited by John Kelly

    Until recently, the study of industrial relations centred around trade unions, collective bargaining and strikes - often in the manufacturing industry. Union decline and de-industrialization in the advanced capitalist world have raised major issues about the relevance of this focus. As a result,…

    Hardback – 2001-09-27
    Routledge
    Critical Perspectives on Business and Management

  • Marketing: Critical Perspectives on Business and Management book cover

    Marketing

    Critical Perspectives on Business and Management, 1st Edition

    Edited by Michael Baker

    Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics.…

    Hardback – 2001-02-15
    Routledge
    Critical Perspectives on Business and Management

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